Digital Media & Content Executive

Roles and Responsibilities

· Plan, shoot, produce and edit video and multimedia content for social media, digital campaigns, events and other marketing initiatives.

· Manage and maintain the Institute’s social media accounts and content calendars, including platforms such as TikTok and RedNote (Xiaohongshu).

· Develop engaging video concepts and social media content aligned with marketing objectives and brand guidelines.

· Publish, monitor and optimise social media content to strengthen audience engagement and the Institute’s online presence.

· Use social media to interact with students and customers and to build and maintain relationships.

· Monitor social media and digital content trends and identify opportunities for relevant and engaging content.

· Collaborate with marketing, sales, design and content teams to optimise the student/customer experience and maintain brand consistency.

· Create content strategies for digital media, including websites, email, social media and blogs.

· Monitor audience preferences, digital performance and relevant analytics, and recommend improvements to content and campaign strategies.

· Maintain knowledge of developments, trends and best practices in digital marketing and social media.

· Perform other related duties as assigned.

Job Requirements

· Strong practical experience in video filming, production and editing is essential.

· Proficiency in relevant video editing and creative software, including Adobe Creative Suite or similar applications, with the ability to independently produce polished digital content.

· Experience managing social media accounts, particularly TikTok, RedNote (Xiaohongshu) or similar platforms, is preferred.

· Ability to read and write Chinese is required to communicate with Chinese-speaking customers and students.

· Excellent written and verbal communication skills.

· Strong understanding of social media content formats, audience engagement and current digital media trends.

· Good interpersonal skills with the ability to collaborate effectively with internal stakeholders.

· Excellent organisational skills and attention to detail.

· Knowledge of digital marketing, online customer acquisition and website/social media analytics.

· Proficiency in Microsoft Office Suite and relevant digital content creation tools.

Minimum Qualifications

· Bachelor’s degree in marketing, Digital Media, Communications or a related field required.

· At least two years of relevant experience in digital marketing, social media, content creation or a related field required.

· Demonstrated hands-on experience in video filming and editing is required.

· Experience managing organisational or commercial social media accounts, particularly TikTok and/or RedNote (Xiaohongshu), is preferred.