Marketing & Comms Specialist

About the Role:

We are looking for a strategic, creative, and driven Marketing & Comms Specialist to shape our marketing direction, scale our e-commerce operations, and execute impactful omni-channel campaigns. In this role, you will lead both digital and offline marketing initiatives—including trade shows and physical brand activations—while leveraging modern AI tools to streamline content creation and drive business growth.

Key Responsibilities:

1. Marketing Strategy & Direction

• Formulate and execute integrated marketing strategies and go-to-market plans aligned with company business objectives.
• Conduct market research, competitor benchmarking, and consumer trend analyses to identify new growth opportunities and optimize brand positioning.

2. Offline Marketing & Trade Shows

• Plan, coordinate, and execute offline marketing initiatives, corporate events, and physical brand activations.
• Manage end-to-end trade show participation (including booth design, logistics, lead generation, and collateral production) to maximize return on investment.

3. Digital Marketing, E-Commerce & AI Integration

• Plan and manage digital marketing campaigns, performance ads, social media calendars, and online promotional events to drive traffic, conversions, and sales.
• Utilize AI tools and platforms (such as ChatGPT, Gemini, and generative design tools) to accelerate copywriting, brainstorming, asset generation, and workflow efficiency.
• Monitor campaign performance, ROI, and web traffic

4. Content Creation & Brand Communication

• Produce engaging multimedia content (videos, graphics, promotional materials) ensuring consistent brand messaging across all digital and physical platforms.
• Design marketing collaterals including brochures, posters, merchandising, and event displays.

Job Requirements:

• Minimum 4 years of experience in marketing, e-commerce, or brand communications.
• Strong strategic planning capabilities with proven experience managing both digital campaigns and offline trade shows or corporate events.
• Familiarity with leveraging AI tools for marketing content creation and operational efficiency.
• Proficiency in Google Analytics and social media monitoring tools.
• Working proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and CapCut.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, exercise strong initiative, and meet tight deadlines in a fast-paced environment.