SALES MANAGER

Key Responsibilities

1. Sales Strategy & Business Development

Develop and execute sales strategies to grow FoodMax’s HORECA customer base

Drive new customer acquisition while expanding revenue from existing key accounts

Set sales targets, track performance, and ensure achievement of monthly and quarterly goals

Monitor market trends, competitor activities, and customer needs to refine sales approaches

2. Key Account & Relationship Management

Manage and grow strategic HORECA accounts

Act as senior escalation point for major customer issues, pricing discussions, and service matters

Work closely with internal teams on product sourcing, pricing approvals, and delivery coordination

Ensure high customer satisfaction and long-term retention

3. Credit Control & Revenue Assurance

Oversee customer credit evaluation and payment terms

Ensure timely and accurate billing and collection

Implement risk control measures to minimize bad debt exposure

Review aging reports and drive resolution of overdue accounts

4. Team Leadership & Performance Management

Lead, coach, and manage the sales team, including hiring, onboarding, and performance reviews

Set clear KPIs for daily visits, pipeline development, and revenue targets

Conduct regular field coaching, ride-along visits, and performance check-ins

Foster a results-driven, accountable, and collaborative team culture

5. Cross-Functional Collaboration

Collaborate closely with Procurement, Operations, Warehouse, Finance, and Customer Service teams

Align sales commitments with supply capability, inventory planning, and logistics execution

Provide market and customer insights to support product planning and pricing strategies