Specialist, Partner Retail Activation (1 Year External Contract)

Purpose & Overall Relevance for the Organization:

● Act as the key liaison between adidas Wholesale/KAM teams and partner stores to ensure seamless execution of brand campaigns, store activations, visual merchandising, operational readiness, and retail excellence.

Key Responsibilities:

● Campaign Execution: Execute the roll out of seasonal campaigns and product launches across wholesale accounts. Ensure all marketing tools, POSM, and VM assets are delivered on time, and compile post-campaign performance reports.

● Partner Store Operations: Serve as the primary point of contact for wholesale accounts. Manage logistics for new store openings, renovations, and SIS installations, while addressing immediate operational challenges at the retail floor level.

● Visual Merchandising & Brand Standards: Ensure partner stores strictly follow adidas brand and VM guidelines. Conduct regular physical store audits and work directly with customers to improve product presentation.

● Cross-Functional Coordination: Liaise closely with internal teams (KAM, Marketing, VM, SCM) and customers to ensure everyone is aligned on activation timelines, operational dependencies, and rollout schedules.

● Commercial Support: Help KAMs maximize sell-through by maintaining superior in-store execution. Track local launch performance metrics and identify floor-level opportunities for better branding or display placement.

● Project Management: Maintain activation calendars and rollout schedules. Track operational budgets for store investments and proactively escalate any risks, bottlenecks, or supply delays to management.

Key Performance Indicators:

• Activation Execution Rate: % of store campaigns completed on time against target launch schedules.

• Store Compliance Score: Audit pass rate for VM and brand presentation standards.

• Launch Readiness Score: On-time operational setup score for key commercial moments.

• Sell-Through Uplift: Contribution to sell-through performance across activated partner doors.

• Customer Satisfaction: Account feedback on operational support and responsiveness.

• Issue Resolution Turnaround Time: Speed in resolving store-level operational gaps.

• SIS/ Store Upgrade Completion Rate: On-schedule execution of refits and SIS display upgrades.

Knowledge, Skills and Abilities:

• Diploma or Degree in Marketing, Business, Retail Management or a related discipline

• 3-5years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management

• Experience working with wholesale partners or within the sports, fashion or consumer retail sector is preferred

• Strong project management, stakeholder coordination and problem-solving skills

• Commercially minded with strong attention to detail and the ability to manage multiple priorities

• Strong written and verbal communication skills, with proficiency in Microsoft Office

• Independent, proactive and comfortable conducting regular store visits

• Passion for sports and interest in the sports retail industry