Technical Sales Coordinator (Signage)

Big Image Group Pte Ltd is seeking a proactive and detail-oriented Technical Sales Coordinator to manage customer enquiries, provide technical advice, prepare quotations, and follow up on sales opportunities for signage projects.

The successful candidate will work closely with the Sales Director and Project Managers to ensure accurate quotations, effective customer communication, and smooth project handovers.

Key Responsibilities

• Handle customer enquiries received through the company website, email, WhatsApp, and other channels.
• Assess and prioritise enquiries based on project requirements, potential value, urgency, and feasibility
• Advise customers on signage types, materials, lighting, dimensions, and installation requirements.
• Review technical drawings, shop drawings, specifications, and site photographs to understand project requirements.
• Conduct site surveys to take measurements and assess mounting surfaces, site accessibility, power supply, and installation conditions. (when required)
• Independently prepare accurate and competitive quotations for standard signage projects using established costing guidelines, material specifications, labour requirements, and installation methods. Identify missing technical information and seek clarification before finalising quotations.
• Independently handle standard signage enquiries using approved specifications and pricing guidelines. Escalate non-standard fabrication, complex installation requirements, and unusual technical specifications to the Production Director or designated technical personnel for review
• Take ownership of assigned enquiries from initial qualification through quotation, follow-up, and sales closure, with responsibility for achieving agreed sales targets and maintaining a healthy quotation-to-order conversion rate
• Record enquiry status, quotation outcomes, and reasons for lost sales in the company's CRM or ERP system.
• Coordinate with Project Managers to ensure complete handover of confirmed projects, including drawings, specifications, site measurements, and customer details.
• Review the company price book monthly and highlight outdated or missing pricing information.

Job Requirements

• Minimum 2 years of relevant experience in signage, fabrication, printing, or closely related technical sales such as renovation or events with signage.
• Possess practical knowledge of common signage materials, fabrication methods, and installation requirements.
• Prior Signage industry experience is strongly preferred
• Ability to read and interpret technical drawings and estimate material quantities.
• Experience in preparing quotations based on project specifications and pricing guidelines.
• Good written and verbal communication skills in English.
• Strong organisational skills and ability to manage multiple enquiries and quotations concurrently.
• Best if familiar with CRM or ERP systems and accurate record-keeping.
• Customer-focused, proactive, detail-oriented, and able to follow up consistently on sales opportunities.
• Willingness to conduct site visits when required.
• Experience with signage materials such as acrylic, aluminium composite panel (ACP), stainless steel, LED signage, and lightboxes.
• Familiarity with signage installation methods and Authority submissions in Singapore.
• Experience coordinating with production, installation, or project management teams.