Social Media Executive (Instagram & Tiktok)

Responsibilities:

• Independently manage and oversee the content planning and day-to-day operations of the brand’s Instagram and TikTok accounts.
• Develop and maintain the Social Media Content Calendar, including content scheduling and publishing.
• Plan and create different types of content such as Reels, TikTok videos, Stories and Posts based on platform trends and audience behaviour.
• Take ownership of short-form video concepts, scripts, captions and shooting briefs.
• Proactively identify TikTok and Instagram trending content, audio, memes and topics relevant to younger audiences.
• Develop Social Media Content Plans to support new product launches, marketing campaigns and store activities.
• Participate in the filming and on-site execution of social media content covering products, stores, lifestyle and brand activities.
• Manage comments, direct messages and audience interactions to strengthen community engagement and build a more active brand community.
• Track key social media performance metrics including Reach, Engagement, Views and Follower Growth, and continuously optimise content based on performance.
• Assist in managing Creator, Influencer and UGC collaborations.

Requirements:

• Strong understanding of the Instagram and TikTok ecosystem, including platform trends and content formats.
• Strong content awareness and a good understanding of Reels and TikTok short-form video content.
• Good English content and copywriting skills, with the ability to write natural and engaging copy suitable for the local Singapore social media audience.
• Strong awareness of Singapore’s younger consumers, pop culture and social media trends.
• Able to quickly identify emerging trends and translate them into relevant content for the brand.
• Basic photography, video shooting, editing or on-camera experience will be an advantage.
• Prior social media experience with F&B, lifestyle or retail brands will be an advantage.