Digital Media Marketing Executive

Job Summary

Create and manage visual assets and digital content to support marketing campaigns and brand consistency across multiple channels for a B2C exhibition.

Responsibilities

• Design key visuals and assets for digital campaigns including social media graphics, EDMs, and web banners to meet marketing objectives
• Produce print materials such as event collaterals and large-format graphics aligned with brand standards
• Develop video content including video production and motion graphics that support marketing goals
• Ensure all designs and videos comply with brand guidelines to maintain consistent visual identity across channels
• Prepare and finalize files for print production and digital platforms, organizing assets for efficient retrieval and reuse
• Manage social media postings on platforms including Facebook, Instagram, TikTok, and XHS to engage target audiences
• Maintain and update website content using WordPress to ensure current and relevant information

Preferred competencies and qualifications

• Diploma or Degree in Media, Marketing, or related disciplines
• Minimum 2 years of relevant experience in a similar role
• Proficiency with design software such as Adobe Suites and Canva
• Familiarity with social media platforms
• Experience managing websites using WordPress
• Self-driven and motivated team player with an interest in marketing creatives
• Strong attention to detail in production quality