Digital Marketing & Social Commerce Manager

Role and Responsibilities:

A. Social Media Strategy & Management

• Lead and manage Herbal Pharm's social media platforms, including TikTok, Instagram, Facebook and other relevant channels.

• Create engaging and commercially effective content to attract potential customers and generate sales.

• Identify emerging social media trends and implement suitable marketing opportunities.

• Monitor competitors and continuously improve our social media positioning.

• Maintain consistent brand messaging across all digital platforms.

B. TikTok & Social Commerce Development

• Take ownership of TikTok marketing and TikTok Shop sales performance.

• Develop and execute strategies to increase TikTok Shop revenue.

• Plan and coordinate TikTok LIVE selling sessions, including host selection, product presentation and promotional activities.

• Establish and manage TikTok affiliate programmes.

• Identify and collaborate with suitable influencers, KOLs and content creators.

• Develop product-specific campaigns to improve conversions and sales.

• Monitor TikTok Shop performance, customer acquisition and return on investment.

• Explore new opportunities to generate sustainable revenue through social commerce.

D. Content Creation & Influencer Marketing

• Develop creative concepts for short-form videos, product demonstrations and educational content.

• Work closely with the creative team to produce high-quality social media content.

• Possess hands-on skills in video creation, editing and content development.

• Manage influencer collaborations, including selection, negotiation, campaign execution and performance monitoring.

• Identify opportunities to generate user-generated content and customer testimonials.

• Ensure content is relevant, engaging and capable of driving purchasing decisions.

• Ensure product-related marketing claims comply with applicable Singapore advertising and health product regulations.

E. Performance Monitoring & Reporting

• Establish measurable KPIs for social media and digital marketing campaigns.

• Prepare weekly performance updates and monthly management reports.

• Monitor sales generated through TikTok, social media and digital advertising.

• Analyse marketing expenditure against actual revenue generated.

• Identify underperforming campaigns and recommend corrective actions.

• Present marketing strategies, results and improvement plans to management.

Essential Requirements

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business or a related field.

• Minimum 3–5 years of relevant experience in digital marketing, social media marketing or e-commerce.

• Proven experience in increasing online sales through social media and digital advertising.

• Strong knowledge of TikTok, TikTok Shop, Instagram and Facebook.

• Hands-on experience with TikTok Ads Manager, Meta Ads Manager, Google Ads and Google Analytics.

• Experience in influencer marketing, affiliate programmes and social commerce.

• Good understanding of digital sales funnels, customer acquisition and conversion optimisation.

• Ability to create and edit short-form videos using tools such as CapCut, Canva or equivalent software.

• Strong analytical skills and experience managing marketing budgets.

• Ability to work independently, lead projects and meet deadlines.

• Strong communication, planning and coordination skills.

Preferred Experience

• Experience in FMCG, health supplements, wellness, beauty or consumer healthcare.

• Proven success in scaling TikTok Shop revenue.

• Experience managing TikTok LIVE selling programmes.

• Established network of influencers, KOLs and affiliate creators.

• Experience managing marketing agencies or creative teams.