Sales Merchandiser

Company Overview

Culina, part of COMO Group since 2012, is a leading food and beverage distributor in Singapore, specializing in premium meats, seafood, wines, and gourmet produce. We supply hotels, restaurants, retail stores, and supermarkets with quality products sourced globally.

Job Summary

The Sales Merchandiser recommends and takes sales orders, replenishes stocks, and builds strong relationships with retail outlet staff. They execute product distribution and sales programs to meet monthly targets, recruit promoters, attend meetings, and support promotions and events.

Responsibilities

• Visit assigned Supermarket/Minimart outlets daily to provide excellent service and build customer rapport to secure product orders
• Merchandize agency products, ensuring core SKUs are stocked according to market share or planogram in home bays, chillers, and secondary displays
• Coordinate with internal and external teams to manage product ordering efficiently
• Set up promotional displays promptly and update POS and pricing materials in designated promo areas
• Monitor sales and apply FIFO methods to maintain product freshness and minimize near-expiry stock returns
• Report regularly on sales performance, store and display issues, and competitor activities to Sales Representatives
• Assist Management Team with distribution audits and perform ad hoc duties as needed
• Support promotion and event setups when required
• Deliver excellent service to assigned accounts and maintain goodwill with store-level customers
• Collect and relay market feedback to relevant teams

Required competencies and certifications

• Able to work on alternate Saturdays (5.25 days)

Preferred competencies and qualifications

• Minimum 'O' or 'N' level certification
• At least 1 year of experience in the F&B industry
• Background in Merchandising, Sales, or related fields preferred