Executive / Senior Executive, Digital Marketing

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and every one with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are seeking a dynamic and driven Marketing Executive to support the planning and execution of marketing initiatives that enhance brand visibility, drive footfall, and support business growth. This role requires a creative thinker with strong organisational skills and a keen understanding of both digital and on-ground marketing strategies.

Key Responsibilities

• Oversee the digital marketing of Shangri-La Singapore from managing social channels content, to performance monitoring, and AI overview so as to strengthen Shangri-La Singapore presence on digital.
• Support and steer digital marketing performance development and monitoring to deliver overall marketing communication goals.
• Ensure integrated online and offsite online presence (web marketing onsite content, maintenance), web marketing offsite, search engine optimisation, search engine marketing, performance marketing, social media marketing, mobile marketing, communities, web analytics, ecommerce.
• Develop and execute integrated online media strategy and campaigns.

• Responsible for management of Company websites, micro-sites and other digital platform by liaising with HQ, markets, internal team and external agencies to ensure up-to-date information on the website, rollout of new online product/brand showroom and other activities are line with the brand guideline and optimised for SEO and AI SEO.
• Identify new media/digital communications platforms, and evaluate media opportunities.
• Plan and execute online media such as, but not limited to Display, SEM, Retargeting, Video to promote brand and launches.
• Manage day-to-day operations, feedbacks and complains across social media channels.
• Ensure up-to-date content on all communication channels, including global marketing platform.
• Support in management reporting.
• Support in any other tasks in the Marketing division to achieve the overall objectives of the team.

REQUIREMENTS

• Relevant degree education with at least 2 to 3 years’ experience in digital, online marketing, social media and web management.
• Understanding of general brand or marketing communications tactics.
• Knowledge and experience in basic design software such as Canva, video editing programmes such as Adobe Premier Pro and CapCut.
• Experience in using website CMS and updating systems.
• Experience with AI and/or Analytics tools such as Adobe Analytics would be an added advantage
• Diligent, proactive, attention to detail, open-minded.
• Strong interpersonal and project management skills.
• Prior experience steering social media channels would be useful.
• Team player, and the ability to work under pressure and against deadlines.

Find your Shangri-La at Shangri-La.