Head of SEO & Content (Marketing Agency / Medical-related)

• Basic from $7.5k to $9k + AWS + Variable Bonus
• Monday – Friday, 9am – 6pm
• Location: Paya Lebar

Responsibilities

• Lead the overall content and SEO strategy across digital platforms, including website, blog, social media, and video, ensuring alignment with business objectives and audience needs.
• Establish and maintain editorial standards covering tone of voice, brand consistency, accuracy, accessibility, and the appropriate use of AI tools.
• Develop content themes, topic structures, and site architecture that improve discoverability and strengthen organic search performance.
• Oversee the editorial calendar and content lifecycle—from planning and briefing to production, optimisation, publishing, and multi-channel distribution.
• Manage and grow the content team by setting annual plans and KPIs, leading hiring and coaching efforts, and implementing efficient workflows and quality assurance processes.
• Collaborate closely with marketing, design/UX, development, and commercial teams to align initiatives, support campaigns, and ensure smooth execution of site updates, migrations, or new launches.
• Guide SEO performance by reviewing search trends, directing content refreshes or consolidation, and working with technical teams to prioritise improvements identified through SEO audits.
• Monitor performance metrics, oversee reporting dashboards, and lead experimentation across content formats, metadata, and publishing strategies to continuously improve results.
• Manage budgets, tools, and external vendors while ensuring compliance with relevant policies such as copyright, approvals, and data privacy.

Requirements

• Proven experience leading SEO and content strategy within a digital marketing, media, or performance-driven environment.
• Must have experience in medical-related marketing.
• Strong expertise in search-driven content planning, editorial management, and on-page optimisation.
• Demonstrated leadership experience managing teams and coordinating cross-functional stakeholders.
• Solid understanding of SEO fundamentals, including site structure, internal linking, and collaboration with technical teams on implementation.
• Strong analytical and data-driven mindset with experience using performance metrics and experimentation to guide decisions.

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Only shortlisted candidates would be notified

MTC Consulting Pte Ltd | 15C7752

EA. Registration No.: R24123733 | Chen Yit Keat