Business Development Executive

About Us

Mummys Market is one of Singapore’s established parenting and family platforms, connecting brands with parents through exhibitions, events, digital channels and community engagement.

We work with brands across baby care, healthcare, education, FMCG and lifestyle sectors, helping them reach the right audiences and create meaningful connections with families.

About the Role

Are you passionate about building relationships, discovering business opportunities and helping brands grow?

At Mummys Market, we do more than organise exhibitions. We create opportunities for brands to connect with families, increase visibility and grow their businesses.

As a Business Development Executive, you will work closely with brands to understand their goals and recommend suitable opportunities across our exhibitions, sponsorships, digital advertising and brand activation platforms.

This role is ideal for someone who enjoys meeting people, developing new business, and turning conversations into long-term partnerships. You will have the opportunity to work with diverse brands, develop your commercial skills and make a direct impact on business growth.

Key Responsibilities

1. Business Development & Sales

• Identify and approach potential brand partners across relevant industries.

• Generate new business opportunities through cold calling, email outreach, networking, referrals and other channels.

• Introduce and pitch Mummys Markets' exhibition packages, booth spaces, sponsorships, digital advertising and brand activation opportunities.

• Understand client needs and recommend suitable solutions that align with their marketing objectives.

• Prepare proposals, follow up on leads, negotiate commercial terms and work towards closing deals.

• Build and maintain a healthy sales pipeline to achieve agreed sales targets.

2. Client Relationships & Brand Partnerships

• Build strong relationships with new and existing clients to encourage repeat participation and long-term partnerships.

• Understand clients’ marketing goals and help them identify suitable opportunities to engage parents and families.

• Follow up with past exhibitors, reconnect with inactive clients and identify opportunities to grow existing accounts.

• Provide responsive client service and ensure clients have a positive experience working with Mummys Market.

3. Campaign Collaboration & Market Insights

• Work with internal marketing, operations and event teams to coordinate client requirements and deliver agreed partnership benefits.

• Keep up to date with market trends, competitor activities and brand developments to identify new business opportunities.

• Gather client feedback and campaign insights to help improve future offerings and strengthen client retention.

• Maintain accurate client records, sales activities and pipeline updates.

Requirements

• 1–4 years of experience in business development, sales, partnerships, account management or a customer-facing commercial role.

• Experience in events, exhibitions, advertising, media, sponsorship, FMCG or retail is an advantage.

• Strong communication and interpersonal skills, with the confidence to engage new clients and build relationships.

• Comfortable with cold calling, prospecting and following up on sales opportunities.

• Good presentation, negotiation and organisational skills.

• Commercially minded, proactive and motivated to achieve targets.

• Willingness to learn, adapt and work collaboratively in a fast-paced environment.

What We Value

• Relationship Builder: Develops trust and creates lasting partnerships.

• Growth Mindset: Is curious, open to feedback and eager to improve.

• Commercial Thinking: Looks for opportunities to create value for clients and the business.

• Ownership: Takes initiative and follows through on commitments.

• Teamwork: Collaborates across departments to deliver the best outcomes.

Why Join Mummys Market?

• Work with a diverse range of brands across the parenting and family industries.

• Gain hands-on experience in exhibitions, events, marketing and brand partnerships.

• Develop your sales, negotiation and client management skills.

• Be part of a collaborative team where your ideas and contributions matter.

• Make a direct impact on business growth and client success.

Interested? Submit your resume and tell us why you would be a great fit for our team.

Only shortlisted candidates will be contacted.