SEO Specialist (In-House)

What You’ll Do

SEO Strategy and Execution

• Conduct keyword research, search-intent mapping, content-gap analysis and competitor research.

• Identify opportunities to improve existing pages and create new pages based on search demand and business priorities.

• Optimise page titles, meta descriptions, headings, URL structures, site architecture and internal linking.

• Support quarterly SEO priorities and turn them into clear, measurable actions.

• Monitor SEO performance and recommend improvements based on data and search trends.

Content and GEO

• Manage the monthly SEO blog content calendar.

• Prepare SEO briefs, content outlines and recommendations for blogs, service pages and landing pages.

• Review and optimise content for search intent, topical coverage, accuracy, structure and internal linking.

• Use approved AI tools to support SEO research, content development and optimisation.

• Support GEO initiatives to improve content structure, entity clarity and visibility across AI-powered search experiences.

• Stay updated on developments in AI-powered search and identify relevant opportunities for OOm.

Technical, Local and Off-Page SEO

• Conduct regular technical SEO checks covering crawlability, indexation, sitemaps, robots directives, canonicals, redirects, structured data, mobile usability and site performance.

• Monitor Google Search Console for crawling, indexing and search-performance issues.

• Coordinate with Web Development teams to implement and verify technical SEO fixes.

• Support backlink research, prospecting and link-quality analysis.

• Maintain and optimise OOm’s Google Business Profile and other relevant local-search listings.

• Help strengthen OOm’s website authority and local search visibility.

Performance and Conversion Optimisation

• Track keyword rankings, organic traffic, qualified enquiries, conversions, backlinks, index coverage, local visibility and AI-search visibility.

• Analyse performance using GA4, Google Search Console, Ahrefs, SEMrush, SE Ranking or similar tools.

• Go beyond reporting numbers by identifying what changed, why it may have changed and what should happen next.

• Identify opportunities to improve landing-page copy, calls to action, page structure and user journeys.

• Prepare clear performance updates with key findings, priorities and recommended actions.

• Maintain documentation of SEO activities, implementation changes and key learnings.

Cross-Functional Collaboration

• Work with Marketing, Content, Design, SEO and Web Development teams to execute SEO initiatives.

• Share keyword, search-demand and audience-intent insights to support paid media, social media, EDM, brand and campaign activities.

• Adopt approved in-house SEO tools and continuously improve research, execution and reporting workflows.

• Communicate SEO recommendations clearly to both technical and non-technical stakeholders.

What We’re Looking For

• Diploma or Degree in Marketing, Communications, Digital Marketing, Business or a related field.

• 1–3 years of hands-on SEO experience, either in-house or within an agency.

• Good understanding of on-page, technical, off-page and local SEO fundamentals.

• Experience with keyword research, content optimisation, website audits, link building and SEO reporting.

• Experience using GA4, Google Search Console and at least one SEO platform such as Ahrefs, SEMrush, Screaming Frog, SE Ranking or similar.

• Familiarity with content marketing and SEO content calendars.

• Working knowledge of WordPress or a similar CMS.

• Basic understanding of HTML and CSS, with the ability to communicate technical requirements to developers.

• Good analytical, written communication and organisational skills.

• Able to work independently while collaborating effectively across teams.

• Proactive, detail-oriented and comfortable managing multiple priorities.

• Curious about AI-powered search and willing to test, learn and adapt.