Content Creator

Content Creator (Lead Generation & Performance Content)

Koocester Group, Singapore

🎯 Role Objective

Plan, create, and execute high-performing content that drives views, engagement, and qualified leads daily.

You are not just planning content.
You are producing content that performs and converts.

🧠 What This Role Really Is

You are not a strategist sitting behind a screen.

You are:

• In shoots
• In edits
• In performance reviews

👉 You turn:
ideas → content → leads → revenue

If content is noise, you make it perform.

⚙️ Key Responsibilities

1. 📹 Content Execution (CORE FOCUS)

• Plan and execute daily content output (short-form + long-form)
• Be involved in:Filming Direction and On-ground execution
• Work closely with, Sales and Editors

👉 You are accountable for:

Content going live and performing, not just ideas

2. 🎯 Content That Converts (NOT JUST VIEWS)

• Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent
• Ensure every content answers:

“What action should the viewer take?”

3. 🧠 Performance Optimisation (DAILY LOOP)

• Review performance of content to Views Retention Leads generated
• Continuously improve to Hooks & Video structure Pacing

👉 This is a daily feedback loop, not monthly reporting

4. 🔁 Content → Leads Execution

• Implement to Lead forms, CTAs, Funnel links
• Work with team to Improve conversion rates and Reduce friction

5. ✍️ Copy & Creative Direction

• Write Hooks, Captions, CTAs
• Guide editors on, Flows, Cuts, Emphasis

6. 🤝 Collaboration (Execution-Focused)

• Work with Sales / partnerships → align on lead goals,
  
  Content Marketer (you) team → ensure smooth shoots,
  
  Editors → ensure fast turnaround

• Number of content pieces published weekly
• Views per content
• Retention rate
• Leads generated per content
• % of content that converts into leads

Experience & Skills

• Experience in: Content creation / marketing / media
• Proven ability to: Execute content consistently and Improve performance over time
• Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour

Mindset (CRITICAL)

• Execution-first (not idea-only)
• Fast-moving
• Obsessed with performance
• Takes ownership of output

You Are:

• Comfortable being on shoots
• Hands-on with content
• Willing to test, fail, and iterate quickly

This is NOT for someone who:

• Only wants to plan
• Only wants to manage
• Only wants to analyse

• Consistent, high-volume content output
• Content that improves over time
• Clear contribution to leads and revenue
• Fast iteration and improvement cycles

• High ownership, your work directly impacts revenue
• Fast-paced environment, no slow corporate cycles
• Work with real founders and businesses
• Build content that actually converts, not just looks good

You are not here to plan content.
You are here to make content perform.