Marketing Executive

1. Digital Marketing and Online Promotion

• Plan and execute digital marketing campaigns to promote the company's air-conditioning installation, maintenance, repair and ACMV services.
• Manage the company's social media platforms, including Facebook, Instagram and other relevant channels.
• Create engaging digital content, including posts, short videos, project highlights and promotional materials.
• Develop online marketing strategies to increase brand awareness, website traffic and customer enquiries.

2. Digital Advertising and Lead Generation

• Plan and manage online advertising campaigns through Facebook Ads and other suitable platforms.
• Generate and monitor leads from online enquiries, website forms and social media channels.
• Track campaign performance, advertising expenditure and conversion rates.
• Recommend improvements to increase marketing effectiveness and generate quality business leads.

3. Content Creation and Branding

• Prepare marketing materials, company profiles, service brochures and digital presentations.
• Capture and edit photos or videos of completed projects, site activities and company events, subject to site approval.
• Ensure consistent branding and professional communication across all digital platforms.
• Highlight the company's expertise, completed projects and service capabilities to attract potential clients.

4. Market Research and Performance Reporting

• Research industry trends, competitors and digital marketing opportunities in the air-conditioning and construction sectors.
• Monitor digital marketing performance and prepare regular reports on website traffic, engagement, leads and advertising results.
• Recommend new digital marketing initiatives to improve brand awareness and business growth.
• Coordinate with the sales, project and technical teams to obtain accurate project information and respond to marketing requirements.

Requirements

• Diploma or degree in Digital Marketing, Marketing, Communications, Business or a related field.
• Relevant experience in digital marketing, social media management, content creation or online advertising.
• Experience with Google Ads, Meta Ads and website content management.
• Familiarity with Google Analytics, Google Search Console and digital marketing reporting tools.
• Good copywriting, communication and creative skills.
• Proficient in Canva, Adobe Photoshop, video editing software or similar design tools.
• Able to work independently, manage multiple tasks and meet deadlines.
• Experience in the air-conditioning, ACMV, M&E or construction industry will be an advantage.