Programme Origination & Marketing Assistant Manager

Company Overview

The Singapore Mint, established in 1968, is a leading innovative mint producing high-quality coins, medallions, and collectibles. It combines advanced technology with skilled craftsmanship and serves local and international markets with award-winning products.

Job Summary

Responsible for end-to-end planning, development, and execution of international commemorative coin and collectible programmes, ensuring alignment with strategic and commercial goals through cross-functional collaboration and market insight.

Responsibilities

• Plan and deliver programmes managing scope, schedule, budget, quality, and launch readiness to meet strategic objectives
• Manage full programme lifecycle from concept development through production coordination to market launch
• Maintain detailed programme plans, milestones, approvals, and risk/issue logs to ensure timely execution
• Conduct market research and competitive analysis to inform programme concepts, positioning, and commercial strategy
• Identify market trends and opportunities to enhance programme differentiation and commercial outcomes
• Coordinate internal teams (marketing, sales, design, production, operations) and external partners to align priorities and resolve bottlenecks
• Collaborate with marketing and sales teams to develop go-to-market plans and launch support materials
• Provide sales enablement content including product information, key messages, and data insights to support channel partners
• Monitor programme KPIs and P&L performance; analyze results and market feedback to recommend adjustments
• Prepare and present programme updates, reports, and presentations for management and senior stakeholders
• Maintain accurate documentation of programme planning, market research, decision logs, and execution workflows

Preferred competencies and qualifications

• Experience in consumer product industries and distribution channels
• Resourceful, adaptable, and proactive problem-solving skills
• Strong ownership mindset with ability to work independently
• Detail-oriented, structured, and committed to delivery excellence
• Creative interest in collectible products, arts, or cultural themes (advantageous but not mandatory)