Digital Marketing Executive

The Position

Plan, execute and optimise digital marketing initiatives to build brand awareness, engage consumers and drive business growth across B2B and B2B2C channels.

The role will be responsible for managing digital platforms, executing integrating marketing campaigns and leveraging onto digital tools to connect consumer demands with optical retail partners. Working closely with internal stakeholders, external agencies and retail partners, the position aims to enhance the brand’s digital presence and deliver measurable marketing outcomes.

Major Responsibilities

Digital Marketing & Campaign Management

• Plan, execute and optimize digital marketing campaigns across relevant channels, including social media, websites, search and digital advertising.
• Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education.
• Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution.
• Monitor campaign performance and recommend improvement to maximize reach, engagement, traffic and conversion.

B2B2C Consumer Engagement & Retail Activation

• Develop digital initiatives that encourage consumer awareness, product consideration and visits to optical retail outlets.
• Provide digital marketing support, campaign assets and activation toolkits for optical retail partners.
• Identify and explore opportunities to connect online engagement with offline retail conversion through trackable lines, QR codes and other measurement touchpoints.

Social Media, Website & Digital Platform Management

• Manage the company’s social media platforms, including content planning, publishing, community engagement and performance monitoring.
• Maintain and update website content, campaign landing pages and other digital platforms to ensure accuracy, relevance and a positive user experience.
• Ensure consistency in brand identity, messaging and communication across digital touchpoints.
• Identify relevant digital trends/ tools, marketing technologies and engagement opportunities to strength brand relevance and improve campaign efficiency.

Analytics, Reporting & Optimization

• Track, analyze and report on digital marketing performance using relevant analytics and advertising platforms.
• Prepare regular campaigns report covering key metrics such as reach, engagement, website traffic, click-through rates, conversion and cost efficiency.
• Evaluate campaign effectiveness against defined objectives and recommend data-driven improvements.
• Ensure campaign tracking, data collection and report are implemented consistently.

Stakeholder & Agency Management

• Work closely with internal teams to align digital activities and business priorities.
• Coordinate with external agencies and media partners to deliver campaign effectively.
• Manage project timelines, deliverables and quality stands to ensure smooth campaign execution.
• Ensure all digital communications comply with brand guidelines, applicable advertising requirements and internal approval processes.

Qualifications

• Education: Diploma/Degree in Marketing.
• Experience: Minimum 2-3 years of relevant experience in digital marketing, social media management or integrated marketing campaigns; candidate for Senior Executive may be expected to demonstrate greater ownership and experience.

• Knowledge and Hard Skills:

o Hands-on experience managing social media platforms, digital advertising and website content.

o Familiar with digital analytics and report tools, such as Google Analytics 4, Google Ads, Meta Business Suite and relevant social media insights platforms.

o Good project managements skills.

o Strong analytical mindset and skills.

o Proficiency in MS Office.

o Knowledge in Adobe Photoshop/Illustrator/ Canvas.

• Behavioral Attributes:

o Excellent written and verbal communication skills.

o Organised, proactive and detail-oriented.

o Able to manage multiple project and deadline in dynamic environment.

o Ability to work independently and as part of a team.