Marketing Manager (Maritime Industry)

Responsibilities

1. Lead integrated marketing campaigns across digital, content, events, social media and performance channels, raising brand visibility among shipowners, ship managers and the wider maritime community.
2. Convert the marketing direction set by the Head of Marketing into clear campaign plans, timelines and roadmaps tailored to maritime audiences.
3. Produce marketing materials, content assets and campaign messaging that articulate the value of seafarer health, safety, wellbeing and financial inclusion solutions.
4. Oversee customer acquisition channels and lead generation activities to grow the client base within the maritime sector and strengthen funnel performance.
5. Assess campaign results on a weekly and monthly basis, pinpointing gaps and refining tactics to lift engagement and conversions.
6. Test new channels, tactics and growth opportunities, including maritime trade events, industry publications and partnerships.
7. Partner with Product, Sales, Operations and Creative teams to align marketing efforts and create sales enablement collateral for maritime clients.
8. Promote product updates and business initiatives through the appropriate marketing channels.
9. Direct external agencies, designers, copywriters and performance marketing vendors, setting clear KPIs and upholding quality standards.
10. Measure key marketing metrics such as CAC, LTV, conversion rates and campaign ROI, and present regular reports and market insights to the Head of Marketing to guide decision-making.

Requirements

1. Bachelor’s degree in Marketing, Business, Communications or a related field.
2. Minimum 5 years of experience in marketing, growth marketing, digital marketing or campaign management, including hands-on experience in the maritime industry.
3. Sound knowledge of the maritime landscape and its key stakeholders, coupled with proficiency in digital marketing channels such as paid media, content, social media, email and events, as well as marketing analytics and performance tracking.
4. Proven track record in running multi-channel campaigns and overseeing agencies, vendors and creative partners.
5. Strong project management, analytical, communication and stakeholder management skills, with the ability to handle multiple priorities independently in a fast-paced environment.

Clarence Khoh
R1552376