General Manager, Overseas Business Center

About the role

This role involves developing and executing a 3–5-year overseas business strategy for semiconductor distribution, defining market entry strategies, establishing distributor networks, and building localized warehousing and logistics infrastructure. You will lead partnership negotiations with upstream semiconductor manufacturers and establish strategic partnerships with downstream customers including OEMs, ODMs, and solution providers to drive Design-in projects and expand business opportunities.

Key responsibilities

• Develop and execute a 3–5-year overseas business strategy, defining market entry strategies, including distributor network development, localized warehousing and logistics infrastructure, and customer segmentation

• Lead overseas partnership negotiations with upstream semiconductor manufacturers to secure regional distribution rights and resource support

• Establish strategic partnerships with downstream customers, including OEMs, ODMs, and solution providers, to drive Design-in projects and expand business opportunities

• Build and manage localized teams across sales, Field Application Engineering (FAE), and supply chain functions, implementing performance evaluation systems tailored to regional market characteristics

• Optimize inventory turnover and cash flow while managing cross-border trade risks, including foreign exchange fluctuations, regulatory compliance, and payment terms

• Drive the implementation of digital tools, such as online trading platforms and inventory management systems, across regional markets

• Develop relationships with local industry associations, chambers of commerce, and trade show organizers to strengthen brand presence and influence in target markets

• Identify potential mergers, acquisitions, and joint venture opportunities, integrating resources from small and medium-sized regional distributors

About you

• Bachelor's degree or above in Electronic Engineering, Microelectronics, International Business, or a related field

• At least 10 years of experience in semiconductor distribution or franchised distribution, including a minimum of 5 years managing business operations across the Asia-Pacific, Europe, or North America

• Demonstrated success in leading overseas market expansion from 0 to 1, supported by verifiable business performance data

• Strong understanding of semiconductor demand trends across key sectors, including automotive electronics, industrial control, and consumer electronics

• Established relationships with semiconductor manufacturers, key customers, and relevant government stakeholders in target markets

• Proven experience leading multicultural teams and willingness to undertake frequent international business travel

• Business-level English and Chinese proficiency sufficient for commercial negotiations