Overseas Sales Manager

About the role

This role involves identifying and developing B2B customers across Southeast Asia, including Singapore, Malaysia, Indonesia, and Vietnam, targeting security brands, ODM manufacturers, trading companies, system integrators, and engineering contractors. You will manage the entire customer engagement process, including requirements gathering, solution selection, quotation preparation, commercial negotiations, and sample testing follow-ups, working closely with China-based teams to drive projects through DVT (Design Verification Test), trial production, and mass production delivery. You will maintain strong relationships with existing customers through regular visits and proactive follow-ups on orders, deliveries, and payments, resolve commercial issues, and drive repeat business to strengthen customer retention. You will gather and analyse local market insights, competitor activities, and customer requirements, and provide timely feedback to China headquarters to support business strategy and product development. You will monitor and manage commercial risks throughout the project lifecycle to ensure smooth order execution and successful project delivery.

Key responsibilities

• Identify and develop B2B customers across Southeast Asia, targeting security brands, ODM manufacturers, trading companies, system integrators, and engineering contractors

• Manage the entire customer engagement process, including requirements gathering, solution selection, quotation preparation, and commercial negotiations

• Conduct sample testing follow-ups and work closely with China-based teams to drive projects through DVT, trial production, and mass production delivery

• Maintain strong relationships with existing customers through regular visits and proactive follow-ups on orders, deliveries, and payments

• Resolve commercial issues and drive repeat business to strengthen customer retention

• Gather and analyse local market insights, competitor activities, and customer requirements

• Provide timely feedback to China headquarters to support business strategy and product development

• Monitor and manage commercial risks throughout the project lifecycle

About you

• Singapore citizens and Permanent Residents (PRs) preferred

• Must be based in Singapore and have a good understanding of the Southeast Asian business environment

• At least 3 years of B2B sales experience in security IPC (Internet Protocol Camera) or AIoT hardware

• Experience with PCBA/board-level solutions, modules, finished products, or ODM business preferred

• Established network of security industry customers across Southeast Asia is an advantage

• Fluent in business English and proficient in Chinese to communicate effectively with China headquarters

• Proven ability to independently develop new customers, conduct commercial negotiations, and carry out customer visits

• Experience in project-based sales required

• Basic knowledge of IPC products and familiarity with international certifications such as CE, FCC, and RoHS

• Good understanding of international trade and export order processes