Assistant Manager, Business Development

COMPANY DESCRIPTION

Kaplan Higher Education Academy (Kaplan) is part of Kaplan Inc., one of the world's most diverse education providers and the largest subsidiary of Graham Holdings Company (NYSE:GHC).

Kaplan has welcomed students from over 60 countries and regions. As a Lifelong Integrated Learning Partner, we offer close to 450 academic and professional certification programme options* for higher learning and skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted more than 114,000 graduates^.

We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values - Opportunity, Knowledge, Support, Integrity and Results - help guide the way we work.

At Kaplan, our employees are our most valuable assets, and everyone's contribution is integral to our success. We have been recognised by The Straits Times, for the second successive year, as being one of Singapore's Best Employers for 2023. This large-scale and comprehensive study assessed the attractiveness of organisations in Singapore based on an independent employee survey.

We strive to continue providing a professional, positive and stimulating work enviroment with plenty of room for initiatives, so that our employees can thrive with us. If you are seeking opportunities for growth, we welcome you to write to us!

*Based on full-time and part-time study modes across programmes offered at Kaplan.

^Total Diploma and Degree graduates from Kaplan from 2007 to 2025.

RESPONSIBILITIES

THE ROLE: Assistant Manager, Business Development

The Assistant Manager, Business Development is responsible for developing and growing Kaplan Singapore's B2B recruitment channels through two key areas: Corporate Partnerships and Education Institute Collaborations. The role focuses on building partnerships that generate qualified leads, enrolments and revenue across Kaplan's Diploma, Undergraduate and Postgraduate programmes.

Key Responsibilities:

B2B Corporate Partnerships

• Identify and develop partnerships with corporates, SMEs, industry associations and other organisations.
• Engage HR, Learning & Development and business leaders to promote relevant Kaplan programmes and education pathways.
• Develop and present partnership proposals, employee education benefits and other approved collaboration arrangements.
• Plan and conduct corporate engagement activities such as workplace talks, webinars, programme briefings and partner events.
• Manage corporate accounts and ensure signed partnerships are actively promoted and converted into leads, applications and enrolments.

B2B Education Institute Collaborations

• Identify and build partnerships with education institutes and other relevant education partners that can create student referral pathways to Kaplan.
• Develop collaboration arrangements to promote Kaplan Diploma, Undergraduate and Postgraduate programmes to eligible students.
• Plan and coordinate partner briefings, programme previews, student talks and other recruitment activities with education institute partners.
• Maintain regular engagement with partner representatives and ensure enquiries and referrals are followed up promptly.
• Grow enrolments from existing education institute partners while developing new referral sources.

Partnership Activation & Account Management

• Ensure new partnerships are activated after signing and do not remain as inactive agreements.
• Maintain regular contact with priority partners and identify opportunities to increase leads and enrolments.
• Coordinate with Recruitment, Marketing, Admissions, Academic and Programme teams to support partnership activities and student conversion.
• Re-engage inactive or underperforming partners with appropriate activation plans.

Pipeline, Tracking & Reporting

• Maintain an accurate B2B partnership pipeline and CRM records.
• Track leads, applications, enrolments and revenue generated by Corporate and Education Institute partners.
• Provide regular updates on partnership performance, conversion and key opportunities.
• Recommend actions to improve partner activation and business results.

Each KPI is scored directly based on actual achievement versus the agreed annual target.

Example: if a KPI target is 100 enrolments and 90 are achieved, the KPI achievement is 90%.

QUALIFICATIONS

• Strong B2B business development, relationship management and presentation skills.
• Experience in corporate partnerships, education sales, account management or business development.
• Able to engage corporate and education-sector stakeholders and convert partnerships into business outcomes.
• Commercially minded, proactive and comfortable working towards enrolment, revenue and conversion targets.
• Good CRM discipline and comfortable using digital and AI-enabled tools for follow-up and reporting.

OTHER INFORMATION

• Working Hours: Monday to Friday, 9am to 6pm.
• Work Arrangements: On-site
• Location: Wilkie Edge

Please note that your application will be sent to and reviewed by the direct employer - Kaplan Higher Education Academy Pte Ltd