Brand Director, Southeast Asia

Summary

The Brand Director is in charge of defining and executing short and long-term strategies and action plans for Boucheron South East Asia with corporate international guidelines support.

Responsibilities

· Oversee new business development opportunities to grow the markets according to the brand’s plan

· Define and execute annual retail and wholesale plans

· Analyze main business trends and provide regular detailed feedback to the business

· New DOS openings including design, construction, buying, staffing and follow up

· Deliver DOS sales targets

· Maintain strong relationships with landlords to ensure long-term development in the territory

· Timely order/reorder to achieve sell-through goals in the respect of the inventory levels

Brand / Store Image

· Ensure Store image perfectly aligned with Corporate guidelines

· Ensure outstanding service, including perfect staff grooming and After Sales Service

· CRM: VIP database development (quality and quantity)

Marketing & Communication

· Implement local marketing initiatives as per Corporate guidelines

· Recommend local communication platform

· Develop strong local PR (relationships with journalists, manage events)

P&L and Cashflow Management & Operations

· As a member of the Management Team, participate in strategic development plans of the brand

· Prepare budget and forecast plans including sales plans, operating budgets, staffing plans, marketing plans and capital expenditures

· Anticipate the needs of the structure on both people and system to cope with the growth of the brand

· Ensure that all operating units conform with local and national statutory laws and regulations as well as adhere to brand’s policies

· Ensure the fluidity of the logistics in the territory to have a correct supply of products

· KPI analysis to ensure proper performance tracking

Organization

· Build an effective structure, aligned, empowered and accountable

· Increase motivation, retain, and develop key talent within the team

· Implement group and brand HR policies to ensure employee development

· Lead the team to ensure that the financial targets are met while infusing the core value of honesty, entrepreneurship