Brand Director

At JLR, we're on a continual journey to reimagine the future of modern luxury, and we want you to be part of it. Through our exquisite and timeless house of brands – Range Rover, Defender, Discovery and Jaguar – we're defining a new approach to sustainability and providing exceptional experiences. As a leader here, you have the opportunity to influence the way we think, providing your unique insight and vision for a better future. It's time to become a proud creator.

Please note that we are hiring for three equivalent Brand Director positions (Range Rover, Defender/Discovery and Jaguar/Cross-Car Line), with each role dedicated to leading the in-market delivery of the brand strategy for its respective marque(s).

WHAT TO EXPECT

The Overseas region serves as the link between global strategic priorities and local market execution, ensuring sustainable growth while maintaining a consistent employee and customer experience. This team is responsible for delivering and optimising the JLR Reimagine strategy through executing a modern luxury client experience within the Overseas region, working with the global teams to drive action which positively impacts brand health.

Reporting directly to the Regional Director, Overseas, this role will lead the in-market delivery of the brand strategy, ensuring the brand’s voice shapes decisions, inspires teams, and is powerfully represented across all stakeholders. Ensuring the local voice of the client influences and strengthens global brand strategy, and driving brand integrity and commercial performance is integral.

THE ROLE

Key Responsibilities:

• Accountable for performance of the brand’s regional/ market scorecard, including top line revenue, variable profits, client satisfaction and brand health (market equation). Ensuring sufficient cash generation to fund future brand investments.
• Recommend and agree pricing, VME/FMI and investment decisions, taking decisive action to protect brand and commercial outcomes.
• Develop and drive delivery of the regional brand business plan, aligned to global brand strategy, ensuring effective deployment of resources through prioritisation and clear return on investment.
• Lead and approve the end-to-end delivery of the brand in market, ensuring consistent execution across marketing, communications, PR, brand partnerships, distribution, retail standards, customer experience and network performance.
• Be the voice of the region/market to global brand teams, providing strategic recommendations and customer insight, ensuring local requirements and commercial opportunities are reflected in future products, services and experiences.
• Accountable for the brand's total customer offer, including core vehicles, bespoke/custom, accessories, branded goods, ownership services (incl. charging solutions) and experiential products, with responsibility for regional PPVMT input and lifecycle planning.
• Coordinate portfolio, proposition, pricing and mix decisions across vehicle lines to maximise profitability, consistency and strategic alignment.
• Accountable for the delivery of the client journey and retail experience, ensuring global brand standards are translated into compelling local customer experiences.
• Define and drive branded retail concepts and heritage/Classic vehicle programmes, ensuring they strengthen brand equity, customer engagement and commercial performance.

Role Requirements:

• 10+ years' experience in brand, marketing or commercial leadership, with experience managing regional or international markets
• Significant experience in brand, product or marketing leadership roles, preferably within luxury, premium or consumer-facing brands
• Strong commercial acumen with the ability to translate market insights and performance data into business result
• Proven ability to develop and execute brand strategies that enhance customer engagement, brand equity and commercial performance
• Excellent stakeholder management and communication skills, with experience influencing senior leaders and cross-functional teams
• Strong understanding of customer behaviour and the delivery of premium brand experiences
• Strategic thinker with strong creative judgement and a customer-first mindset
• Collaborative and influential leader who builds high-performing teams and trusted partnerships
• Resilient, adaptable and results-driven, with the ability to lead through complexity and change
• Demonstrates integrity, accountability and a growth mindset
  

We work hard to nurture a culture that is inclusive and welcoming to all. We understand candidates may require reasonable adjustments during the recruitment process. Please discuss these with your recruiter so we can accommodate your needs.

JLR is committed to equal opportunity for all.

Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.