Senior Marketing Executive

Job Summary

We are seeking an experienced and results-driven Senior Marketing Executive to lead and oversee the company's marketing strategies, brand development and promotional initiatives. The successful candidate will be responsible for driving marketing performance, managing marketing activities and coordinating the marketing team to strengthen brand awareness, customer engagement and business growth.

Key Responsibilities

1. Develop and implement overall marketing strategies and annual marketing plans aligned with the company's business objectives and brand positioning.
2. Develop content strategies and provide creative direction for social media, EDMs, WATI messaging and other owned communication channels.
3. Coordinate TikTok and live commerce activities, including scheduling, logistics, promotional content and operational arrangements.
4. Conduct market research and analyse consumer insights, industry trends and competitor activities to identify marketing opportunities and recommend improvements.
5. Oversee brand development and positioning, ensuring consistent brand identity, messaging and presentation across all marketing channels.
6. Plan, coordinate and oversee integrated marketing campaigns, product launches, seasonal promotions and other promotional initiatives.
7. Develop and oversee the overall content and communication strategy to ensure marketing materials and campaigns are aligned with the company's brand direction.
8. Lead, guide and coordinate the marketing team to ensure alignment of priorities, deliverables and performance expectations.
9. Provide strategic direction, creative guidance and feedback to ensure the quality, consistency and effectiveness of marketing content and campaign execution.
10. Monitor and analyse marketing performance, campaign effectiveness and relevant business metrics, preparing regular reports and recommending improvement strategies.
11. Manage marketing budgets, resources, external agencies, vendors and business partners to ensure effective utilisation and execution of marketing initiatives.
12. Plan and oversee marketing events, roadshows, brand activations and strategic collaborations to strengthen the company's market presence.
13. Undertake other marketing-related projects and ad hoc duties as assigned by Management.

Requirements & Qualifications

• Diploma or Degree in Marketing, Communications, Business or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in retail, beauty, skincare, lifestyle or consumer brands.
• Proven experience in developing and executing marketing strategies and integrated campaigns.
• Experience in leading or coordinating marketing teams and external stakeholders.
• Strong understanding of digital marketing, social media, content strategy and brand management.
• Good analytical, project management, budget management and communication skills.
• Creative, proactive, resourceful and results-oriented, with the ability to work independently.