Marketing Executive (Content & Creative)

Job Summary

We are looking for a creative and hands-on Marketing Executive to support the company's marketing initiatives through engaging content creation, graphic design and creative production. The successful candidate will be responsible for developing visually appealing marketing content and materials across digital and offline platforms to execute marketing campaigns and strengthen brand presence.

Key Responsibilities

1. Conceptualise, create and produce engaging marketing content, including graphics, videos, reels, photography and promotional materials for various marketing channels.
2. Develop creative content for social media platforms, websites, digital advertisements, email marketing and other digital platforms to support brand awareness and customer engagement.
3. Design and produce marketing collaterals, including brochures, flyers, posters, banners, product catalogues, digital advertisements and in-store promotional materials.
4. Translate marketing strategies, campaign concepts and creative briefs into compelling visual designs and content that effectively communicate the intended marketing messages.
5. Assist in product photography, video shooting, editing and other creative production activities to support marketing campaigns and product promotions.
6. Work closely with Marketing team to execute marketing campaigns, seasonal promotions, product launches and brand initiatives.
7. Maintain consistent brand identity across all creative outputs, including logos, colour palettes, typography, visual guidelines and marketing communications.
8. Contribute creative ideas and stay updated on design trends, social media formats and content trends to enhance brand visibility and audience engagement.
9. Assist in preparing marketing materials and creative assets for events, product launches, brand activations and promotional activities.
10. Organise, update and maintain the company's digital asset library, ensuring marketing photographs, videos, graphics and materials are properly stored and accessible.
11. Support in-store visual merchandising, promotional displays and other retail marketing initiatives to ensure consistent brand presentation.
12. Undertake other ad hoc marketing and event-related duties as assigned.

Requirements & Qualifications

• Diploma or Degree in Marketing, Graphic Design, Multimedia, Communications or a related discipline.
• Minimum 2 years of relevant experience in marketing content creation, graphic design or creative production.
• Proficient in graphic design and editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, Canva or equivalent.
• Experience in creating social media content, short-form videos, reels, product photography and digital marketing materials.
• Good understanding of visual storytelling, branding and digital content trends.
• Creative, detail-oriented and able to translate ideas into engaging visual content.
• Ability to work independently, prioritize and manage multiple assignments according to business needs, and meet deadlines effectively.
• A portfolio showcasing previous design and content creation work will be an advantage.