Senior Sales & Operations Manager

We are looking for a driven and experienced Senior Sales & Operations Manager to oversee the daily operations and sales performance of our beauty, spa and hair salon businesses.

This role requires a hands-on leader who can manage teams, drive business performance, strengthen operational processes and maintain high standards of customer experience across outlets.

The ideal candidate is commercially minded, people-oriented and capable of translating business objectives into effective operational execution.

Key Responsibilities

1. Sales & Business Performance

- Drive sales performance and revenue growth across assigned outlets.

- Monitor sales targets, KPIs, conversion rates and team productivity.

- Develop and implement sales strategies to improve customer acquisition, retention and repeat business.

- Identify opportunities to upsell services, packages and treatments.

- Monitor sales performance and prepare regular reports with actionable recommendations.

- Work closely with outlet teams to achieve business objectives.

2. Operations Management

- Oversee daily operations across assigned salon and beauty outlets.

- Ensure smooth outlet operations and consistent service standards.

- Develop, implement and improve operational SOPs and workflows.

- Monitor outlet performance, manpower allocation and resource utilisation.

- Identify operational gaps and implement effective solutions.

- Ensure compliance with company policies and operational requirements.

3. Team Leadership & Management

- Lead, supervise and motivate outlet teams, including receptionists and frontline staff.

- Oversee recruitment, onboarding, training and staff development in collaboration with HR.

- Manage staff scheduling, attendance and manpower planning.

- Conduct performance reviews and regular team check-ins.

- Build a strong service culture and foster accountability within the team.

4. Customer Experience & Service Quality

- Ensure excellent customer service and consistent service delivery.

- Oversee customer feedback, complaints and service recovery.

- Establish standards for appointment management, customer follow-ups and retention.

- Monitor customer satisfaction and implement improvements where necessary.

5. Management & Cross-Department Coordination

- Work closely with senior management on business planning and operational strategies.

- Provide regular sales and operational performance reports.

- Coordinate with marketing, HR and outlet teams to execute business initiatives.

- Support new outlet openings, business expansion and operational projects.

- Take ownership of operational challenges and drive timely resolutions.

Requirements

- Minimum 3–5 years of relevant experience in sales, retail, beauty, spa, hair or hospitality operations.

- Prior experience in managing teams and overseeing outlet operations.

- Strong sales acumen with a proven ability to drive revenue and achieve targets.

- Good understanding of customer service, sales conversion and customer retention.

- Strong leadership, communication and problem-solving skills.

- Good analytical skills with the ability to interpret sales and operational data.

- Able to work independently, manage multiple priorities and take ownership of responsibilities.

- Proficient in Microsoft Office and operational reporting systems.