Marketing & E-Commerce Operations Executive (Global)

Key Responsibilities

The Marketing & E-Commerce Operations Executive will beresponsible for driving the E-Commerce business for assigned brands andcountries across regional markets. The successful candidate will bringsignificant hands-on experience managing an E-Commerce business through brandwebsites, marketplaces and retail partners within the premium consumer sector.

The position holder will support the Company’s E-Commercegrowth by developing the assigned brands across online E-Commerce and digitalproperties, support regional campaigns and projects to drive business growthand P&L profitability.

1. Local & Global E-Commerce Platform Management

• Manage daily operations of the company’s website, local and Global e-commerce platforms, including Shopify, TikTok Shop, Shopee, Lazada, Amazon, and other relevant marketplaces.
• Oversee the setup, maintenance and optimisation of global e-commerce storefronts to support business expansion into overseas markets.
• Maintain accurate product listings, descriptions, pricing, currency settings, stock availability and promotional updates across different markets.
• Coordinate product launches, promotional campaigns and platform updates for both local and global sales channels.
• Liaise with overseas marketplace representatives, platform partners and service providers to resolve operational issues and ensure smooth platform performance.
• Monitor global platform sales, order processing, inventory availability and operational performance.
• Support the onboarding and operational setup of new global e-commerce platforms and online sales channels.

2. Global Business Partner & Export Operations

• Coordinate product orders, exports and shipments to overseas distributors, business partners, service providers and other authorised sales channels.
• Manage end-to-end export order processing, including order confirmation, stock allocation, packing coordination, shipping arrangements and delivery tracking.
• Prepare and coordinate export documentation, including commercial invoices, packing lists, shipping documents and other required paperwork.
• Liaise with freight forwarders, courier companies and logistics providers to arrange international shipments and ensure timely delivery.
• Coordinate with overseas partners on product availability, order quantities, shipment schedules and delivery requirements.
• Work with relevant internal teams and external service providers to support product registration, import documentation, customs clearance and market-specific regulatory requirements where applicable.
• Monitor export shipment status, shipping costs, delivery timelines and customs-related issues.
• Maintain accurate records of global orders, export shipments and partner transactions.
• Support the onboarding of new overseas distributors, service providers and business partners, including operational arrangements and order fulfilment procedures.

3. Order Fulfilment & Inventory Management

• Oversee end-to-end order fulfilment for local and global e-commerce channels, including order processing, packing, dispatch and delivery coordination.
• Coordinate with fulfilment providers and logistics partners to ensure accurate and timely deliveries.
• Monitor and reconcile inventory across online platforms, warehouses and global sales channels to prevent stock discrepancies, overselling and stockouts.
• Coordinate stock replenishment, inventory allocation and product availability for local sales, overseas orders and promotional campaigns.
• Manage order-related customer enquiries, returns, refunds, delivery issues and escalations.
• Ensure accurate inventory records and timely updates across all relevant systems.

4. E-Commerce Campaign & Livestream Operations

• Support the operational execution of local and global e-commerce campaigns, product launches, flash sales and promotional activities.
• Manage local TikTok and Instagram livestream backend operations, including product links, promotional vouchers, pricing configurations and inventory allocation.
• Coordinate with all relevant stakeholders to ensure campaigns are operationally ready and executed according to schedule.
• Upload promotional assets, update product listings and implement campaign mechanics across relevant platforms.
• Monitor order fulfilment and inventory availability during promotional periods to minimise operational disruptions.

5. KOL & Influencer Management

• Develop and execute KOL and influencer marketing strategies focused on sales conversion.
• Identify, engage and manage suitable KOLs, influencers and content creators.
• Negotiate collaboration terms, deliverables and campaign objectives.
• Work closely with creators to develop engaging promotional content across TikTok, Instagram Reels and YouTube.
• Monitor campaign performance and optimise influencer collaborations to improve reach, engagement and conversions.

6. Global Partner & Service Provider Coordination

• Act as the key operational contact for overseas distributors, e-commerce partners, service providers and logistics vendors.
• Coordinate product orders, shipment arrangements, stock availability and delivery schedules with international partners.
• Support partners with product information, operational requirements and order-related matters.
• Liaise with third-party e-commerce service providers on marketplace operations, fulfilment arrangements and platform-related support.
• Maintain effective working relationships with global partners to ensure smooth day-to-day business operations.
• Identify and resolve operational challenges affecting overseas orders, deliveries and partner servicing.

7. Reporting, Data Management & Finance Coordination

• Prepare regular reports covering local and international e-commerce sales, order fulfilment, inventory movement, exports, returns and refunds.
• Track global shipment costs, delivery performance and operational efficiency.
• Coordinate with Finance on sales reconciliation, payment records, overseas partner invoices, refunds and platform-related charges.
• Maintain accurate records of export transactions, shipping documentation and global partner orders.
• Analyse operational performance and recommend improvements to fulfilment processes, shipping efficiency and platform management.
• Provide bi-weekly and monthly operational reports with relevant insights and recommendations.

8. Operational Excellence & Business ExpansionSupport

• Support the operational implementation of new overseas markets, global e-commerce platforms and distribution partnerships.
• Coordinate with internal departments and external partners to ensure operational readiness for new market launches.
• Ensure compliance with relevant company procedures and applicable shipping, customs and export requirements.
• Support ad-hoc operational projects and business expansion initiatives as required.

Job Requirements:

• Diploma or Degree in Business Administration, E-Commerce, or related discipline.
• Minimum 2 years of relevant experience in e-commerce operations, international logistics, export coordination or a related field. Regional exposure an advantage.
• Hands-on experience with Shopify, TikTok Shop, Shopee, Lazada or other e-commerce platforms.
• Experience managing international e-commerce marketplaces or cross-border online sales operations is an advantage.
• Familiarity with export documentation, international shipping arrangements, customs procedures and freight coordination.
• Experience liaising with overseas distributors, suppliers, business partners or third-party service providers.
• Good proficiency in Microsoft Excel, inventory management and operational reporting.
• Strong organisational, analytical and problem-solving skills with excellent attention to detail.
• Excellent communication and interpersonal skills, with the ability to coordinate effectively with local and international stakeholders.
• Proactive, independent and capable of managing multiple priorities and tight deadlines.
• Comfortable working in a fast-paced and evolving business environment.
• Self-motivated and driven individual who is eager to push personal boundaries, embrace new challenges, and continuously strive for professional development and career growth.