Intern, Marketing (Blood Donor Programme)

About the Blood Donor Programme

The Singapore Red Cross works in partnership with the Health Sciences Authority’s Blood Services Group as the national recruiter for the National Blood Programme. The Blood Donor Programme raises awareness of blood donation, recruits new donors, encourages first-time donors to donate regularly, and recognises the contributions of regular donors. The programme also engages young people as donors, volunteers and advocates.

As a Marketing Intern, you will support campaigns, events and digital content that encourage blood donation and strengthen donor engagement. You will gain hands-on experience in campaign planning, content production and community engagement in the social service sector.

Key Responsibilities

• Support the planning and delivery of blood donation campaigns, events and public outreach activities. Coordinate timelines and deliverables with internal teams, external partners, agencies and vendors.

• Assist with campaign materials for social media, email marketing and digital advertising to raise awareness, encourage repeat donations and recognise donors.

• Develop content for youth audiences, including short-form videos, social media posts and visual assets for HeyBloodBuddy and other programme channels.

• Support online community engagement by preparing content that answers common questions and encourages conversations about blood donation.

• Draft, proofread and update marketing materials and website content.

• Research youth engagement and social media trends, and propose ideas for campaigns and outreach activities.

• Provide administrative support for marketing activities, including tracking campaign deliverables and preparing event materials.

Requirements

• Clear written and spoken English for drafting public-facing campaign materials and coordinating with colleagues and external partners.

• Familiarity with Microsoft Office or Google Workspace for preparing materials and tracking work.

• Ability to organise tasks, meet deadlines and check content for accuracy.

• Ability to work independently on assigned tasks and collaborate with colleagues and partners.

• Interest in digital marketing, content creation or community engagement.

• Availability to commit to an internship of 3 to 6 months.

Preferred Skills and Experience

• Studies in marketing, mass communications, business administration or a related discipline, or relevant experience gained through projects, volunteering or work.

• Exposure to marketing communications, social media management, content creation or event coordination.

• Familiarity with design or photo and video editing tools such as Canva, CapCut or Adobe Creative Cloud applications.

Applications are open to students, graduates and career switchers. Candidates will be assessed against the skills and requirements relevant to the internship.