Senior Product Experience Executive

Job Summary

The Senior Product Experience Executive will play a pivotal role in driving e-commerce sales.This role requires expertise in managing Shopify, including product listing, app installations, setting up automation, and optimizing the online customer journey. You will also collaborate with studio manager, graphic designer and copywriter to develop compelling visuals and copy, analyze performance data,and implement strategies to meet sales targets. The primary KPI for this roleis to achieve e-commerce sales targets while adhering to the marketing budget.

Responsibilities:

• Prepare accurate reports for Sales, Operations, and Finance teams.
• Generate and analyze performance reports to provide actionable insights.
• Manage product listings on omni-channel platforms (Farfetch, TikTok, Cettire):
• Ensure timely product uploads, activations, deactivations, and updates.
• Manage inventory, including stock transfers:
• Ensure product inventories are up-to-date and accurate.
• Coordinate with the various departments i.e marketing,finance, warehouse, MIS, customer service, to communicate new launches, cost management and other relevant information, to optimise sales.
• Collaborate with the Merchandising team on product information, price changes, and activations/deactivations.
• Coordinate with the warehouse team on stock transfers and inventory reconciliation.
• Ensure smooth order fulfillment and customer returns with the warehouse team.
• Work with HQ to implement and streamline new processes.
• Collaborate with the IT team to resolve technical issues.
• Provide supporting documents to the Finance team for financial reconciliations.
• Assist the retail store team with photoshoot preparation.
• Responsible for ecommerce sales targets through merch management
• Responsible for meeting ecommerce sales targets
• Liaise with marketplace account managers to maximize product exposure and secure additional support.
• Build strong relationships with internal and cross-functional teams to optimize operations and sales.
• Address feedback and concerns from the retail store team regarding orders promptly and professionally.
• Handle any additional e-commerce-related duties as assigned to support business goals.

KeyCompetencies:

● Customer-Centric Mindset: Ensure all strategies align with enhancing the customer experience.

● Project Management Skills: Handle multiple campaigns and projects while ensuring deadlines are met.

● Problem-Solving Abilities: Demonstrate the ability to troubleshoot Shopify apps, integrations, or performance marketing issues.

● Attention to Detail: Critical to maintaining accuracy in product listings, campaign execution, and reporting.

Requirements:

● Minimum 3 years of experience in e-commerce marketing, with a proven track record of achieving sales targets and managing ad spend budgets.

● In-depth expertise in Shopify,including product listing, app installations, and setting up email automation workflows.

● Familiarity with integrating third-party tools with Shopify and troubleshooting technical issues.

● Basic understanding of SEO to collaborate with specialists and ensure product pages are optimized.

● Proficiency in analytics tools like Google Analytics, Facebook Ads Manager, or Shopify Analytics to monitor performance and identify opportunities.

● Strong knowledge of email marketing and performance marketing channels, including paid advertising on social media platforms.

● Excellent communication skills with the ability to collaborate effectively with cross-functional teams,including designers and copywriters.

● Analytical mindset with the ability to interpret data and optimize campaign performance.

● Familiarity with luxury marketing best practices is preferred.