Marketing Operations / Digital Content Coordinator

Key Responsibilities

Marketing Content Coordination

• Coordinate and consolidate feedback from internal stakeholders, agencies and other departments.
• Track marketing deliverables and ensure timely completion.
• Review marketing materials for accuracy, completeness, grammar and incorporation of feedback.
• Perform website content updates, including text amendments and PDF uploads through the internal Content Managment System (CMS).

Digital Content Management

• Coordinate annual digital content audits, including inventory tracking, progress monitoring and reporting.
• Support rewriting and optimisation of articles for Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Coordinate content reviews and alignment with stakeholders, including follow-up and completion tracking.
• Coordinate annual YouTube content audits, including inventory, tracking and reporting.

Marketing Systems Support

• Support implementation and maintenance of marketing systems.
• Conduct User Acceptance Testing (UAT).
• Liaise with internal and external stakeholders on system-related matters.
• Maintain tracking and reporting of system activities and issues.

Administration

• Schedule meetings and prepare meeting notes/minutes.
• Track and report risk indicators.
• Raise purchase orders and support procurement-related activities.
• Maintain and organise digital marketing assets.
• Perform stock-taking and other general administrative duties.

Job Requirements

Education

• Diploma in Marketing, Communications, Mass Communications, Business Administration, Digital Media or a related discipline.
• Relevant working experience may be considered in lieu of formal qualifications.

Experience

• 1–2 years of relevant experience in marketing coordination, digital content management, communications, marketing operations or a similar role.
• Experience coordinating projects and working with multiple internal and external stakeholders, including agencies, would be advantageous.
• Experience working with CMS and updating website content.
• Experience supporting UAT, system implementation or digital projects is an advantage.
• Experience with content audits, content inventory management or YouTube/digital asset management would be beneficial.

Technical / Functional Skills

• Good understanding of digital content management and website operations.
• Basic knowledge of SEO; familiarity with AEO and GEO would be an advantage.
• Proficient in Microsoft Office, particularly Excel, Word and PowerPoint.
• Good document management and tracking skills, with the ability to maintain content inventories, project trackers and status reports.
• Strong written English with good grammar, proofreading and editing skills.
• Ability to perform basic website content updates, including text amendments and PDF uploads.
• Familiarity with marketing systems, UAT processes and issue tracking is an advantage.

Key Competencies

• Strong coordination and follow-up skills with good attention to detail.
• Able to manage multiple tasks and deadlines simultaneously.
• Good communication and interpersonal skills.
• Comfortable liaising with stakeholders at different levels and with external agencies.
• Proactive in identifying outstanding items, risks and potential delays.
• Organised and meticulous in maintaining records, documentation and digital assets.
• Able to work independently while also functioning effectively as part of a team.

Short Listed Candidates will be Contacted.

EA Personnel: Lucian Chia

EA License No: 95C5411

EA Personnel No: R23112467