Marketing Executive/Senior Executive

Job Summary

• Opportunity: A chance to make a measurable impact by driving lead generation and marketing initiatives that increase company performance.
• Role: Combine lead-generation expertise and marketing leadership to build targeted marketing and sales actions, using Microsoft, SAP, and Keyence software to guide and execute those initiatives.
• Objective: Drive lead generation and marketing initiatives that translate into targeted sales actions, guided by market insights and sales direction.
• Marketing scope: Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth.

Job Description

• Execution of Marketing Activities

• Plan: based on leveraged result generation, efficiency and impact

  Do: ensure accurate and smooth implementation and information arrangement

  Check: focus on the eventual numeric result and judge objectively

  Action: extract the improvement core from mixed factors, and shape up for the next

• Identification and Research on New & Existing Market Potential

• Selectively investigate industries that align with our future sales share (e.g. Research Institutions, Robotics, Biomedical, Electric Vehicle)

• Refining In-house Database (CRM System)

• Maintain integrity of the database

  Explore methods to grow the customer base in the system

• Customer Support Function

• Extract customer needs through direct communication (phone, email, visits)

  Provide required and additional solutions from limited information

• Support to Sales Team

• Generate reports and conduct analysis to reveal unseen sales potential

  Assist sales administrative work

Requirements

• Skills:

• Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus. Strong command of English, comfortable engaging prospects and customers directly by phone, email, and in person.

• Experience & qualifications

• 3-6 years professional marketing experience (B2B preferred). Proven experience in lead generation, campaign execution, and marketing initiatives. Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution. Minimum Bachelor’s degree.

• Personal qualities

• Proactive in proposing ideas for sales performance improvement. Curious to investigate the reasons behind any outcomes. Purpose-driven mindset, always questioning the 'why' behind actions. High hospitality standards, akin to a first-class hotel, understanding and anticipating others' needs. Ready to take immediate action. Meticulous and likes to double-check completed assignments, committed to thoroughness in achieving decided objectives. Results-driven, well-organized, and attentive to detail

What We Offer

• Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners' opinions, teamwork in problem-solving
• Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason