Digital Sales Manager

About Debia:
Debia is a leading Singapore payment gateway providing safe, secure, and transparent payment solutions for merchants of all sizes, from F&B and retailers to SMEs and e-commerce stores.

Debia simplifies the acceptance of cards and e-wallets through one unified system that’s fast, efficient, and intuitive. With Debia’s easy onboarding and transparent pricing, merchants can focus on growth while we handle the transactions.

Built on values of transparency, Debia is the trusted choice for Singapore businesses looking to streamline payments, reduce costs, and go cashless with confidence.

Job Description:
As the Digital Sales Manager, you will execute Debia’s digital acquisition strategy and drive merchant growth across key markets. You will manage lead generation activities across digital channels, oversee the development of merchant content, and strengthen the company’s online presence to generate qualified business enquiries. You will also analyze merchant behaviours, search trends, lead sources, and content performance to identify opportunities for improving acquisition effectiveness and supporting data-driven planning. You will also align digital outreach activities with business priorities, develop recommendations to enhance merchant engagement, and contribute to Debia’s merchant acquisition objectives.

Key Responsibilities:
Utilize LinkedIn, merchant communities, industry publications to monitor merchant industries, customer enquiries, competitor activities, and market developments, to identify lead generation opportunities and provide market insights for acquisition planning.

Oversee the development and distribution of educational content, merchant success stories, product feature highlights, onboarding resources, and payment solution guides across LinkedIn, Facebook, Instagram, X, company websites to address common merchant concerns and support lead generation activities.

Manage Debia’s digital presence across LinkedIn, Facebook, Instagram, X and merchant communities by maintaining content calendars, monitoring audience engagement, and maintaining consistent communication across platforms.

Utilize Google Analytics to analyze enquiry volumes, lead sources, merchant engagement patterns, and content performance, identifying opportunities to improve lead conversion and acquisition effectiveness.

Utilize Google Search Console, Google Analytics, keyword research tools, and search trend data to identify merchant search behaviours, content gaps, keyword opportunities, and search topics related to payment acceptance, payment gateways, QR payments, and POS solutions, guiding content development initiatives to support merchant acquisition activities.

Develop and manage digital lead generation initiatives through LinkedIn, Meta Business Suite, WhatsApp Business, by managing content distribution, merchant engagement programmes, and outreach activities to generate inbound enquiries and sales opportunities.

Lead sales closing process by reviewing payment solutions, refining commercial packages, negotiating pricing and implementation arrangements, and securing merchant agreements to maximize merchant acquisition and revenue growth.

Coordinate with internal teams through business reviews, merchant feedback discussions, and acquisition planning sessions to align lead generation activities with business priorities, merchant requirements, and market opportunities.

Prepare acquisition performance reports and present lead generation insights, channel performance trends, and acquisition recommendations to support management review and business planning activities.