Customer Relations Specialist (Sales & Enrolment)

This is a frontline commercial and brand ambassador.

You will take full ownership of the parent journey, from first enquiry to enrolment and beyond. You will play a critical role in driving centre performance by delivering exceptional customer experience while achieving visit and enrolment targets, all while enjoying a competitive commission structure that recognise and reward your impact.

If you are someone who is confident, articulate, and motivated by results, this role offers the opportunity to directly impact both family decisions and business growth.

Key Responsibilities

1. Lead Management & Conversion

• Proactively engage inbound and outbound leads (calls, walk-ins, digital enquiries)

• Build strong rapport with parents and understand their needs

• Confidently present the school’s value proposition, curriculum, and programmes

• Drive conversion of leads into centre visits and enrolments

2. Centre Tours & Sales Closure

• Conduct professional and engaging centre tours for prospective parents

• Clearly communicate curriculum, teaching approach, and child outcomes

• Handle objections with confidence and empathy

• Take full ownership of closing enrolments, including follow-ups and securing commitment

3. Customer Experience Excellence

• Deliver a premium, personalised experience for every parent interaction

• Ensure timely and consistent follow-ups before and after visits

• Build long-term relationships with parents to support retention and referrals

• Act as the primary point of contact for parents throughout their journey

4. Brand Representation

• Represent the centre and brand with professionalism, confidence, and warmth

• Maintain high standards in communication, grooming, and presentation

• Ensure consistency in messaging and service delivery aligned with brand values

5. Performance & Targets

• Achieve and exceed individual targets for:

  • Lead-to-visit conversion

  • Visit show-up rates

  • Enrolments

• Maintain accurate tracking of leads, follow-ups, and outcomes

• Continuously improve conversion performance through feedback and learning

Who We’re Looking For

• Strong communicator with excellent interpersonal skills

• Confident presenter with the ability to influence and close

• Customer‑centric, trust‑building, and sales‑driven

• Professional, well‑groomed, and articulate

• Proactive, organised, and able to manage multiple leads

Requirements

• Minimum diploma holder with at least 3 years’ relevant experience

• Prior experience in sales or customer service, preferably in the Early Childhood Industry

• Proficiency in both English and Chinese to support parent interactions.

• Comfortable in a target‑driven environment

• Willing to work weekends as required (to support parent visits)

• Training will be provided on curriculum and product knowledge

Work Locations & Mobility

• This role will be primarily based at one assigned centre with regular travel to support nearby centres (approximately 1 day a week).

• Travel between centres will be required as part of the role.

• Location Pairings:

  • Choa Chu Kang ↔ Choa Chu Kang

  • Woodlands ↔ Hougang

  • Pandan Valley ↔ Jurong East