Product Marketing Specialist

Job Scope

• Overseeing the strategic direction and performance of Razer’s PC Division product lines
• Drive product roadmaps, product lifecycle, pricing and launch process to ensure that we increase our leadership and market share position
• Develop and implement marketing plans, ensuring achievement of company and brand objectives
• Conduct and run competitive benchmarking and product comparison
• Work with product developers to ensure products are relevant to the market and feature-sets are comparable to others
• Coordinate cross-group initiatives with internal stakeholders such as Sales, and Channel Marketing teams
• Responsible for developing and implementing activities such as promotions and go-to-market for product launches
• Content & Campaign Development: Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms

Candidate Requirements

• Degree in Marketing or Business with experience in product marketing, preferably within consumer electronics space.
• Good business acumen, sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to translate data and insights into strategy and action plans
• Strong leadership skills with track record in building and managing a high performing team
• Strong budget management and reporting skills
• Strong stakeholder management skills and strong presentation, high attention to detail, written and verbal communications skills.
• Ability to communicate conceptually and tactically - including strategy, planning, data insights and execution details.