Marketing Executive

Company Overview

NetFarmer is a Singapore-based HubSpot Diamond Partner helping B2B companies across Asia grow smarter. We combine deep HubSpot expertise with proprietary technology to deliver end-to-end CRM, marketing automation, and China market integration from one team.

Job Summary

Join NetFarmer’s delivery team as a client-facing marketing professional executing digital campaigns and guiding clients through HubSpot onboarding and training. This role suits those passionate about CRM, marketing execution, and confident client communication.

Responsibilities

• Plan and execute inbound marketing campaigns using HubSpot Marketing Hub tools including email, landing pages, workflows, CTAs, and forms to drive client engagement
• Build and manage lead nurturing sequences and segment audiences to optimize campaign effectiveness
• Support clients with content marketing, social media scheduling, and generate campaign performance reports with actionable insights
• Monitor campaign metrics and deliver clear, data-driven reports to clients for informed decision-making
• Guide new clients through HubSpot portal setup, including CRM structure, pipelines, user permissions, and dashboards to ensure smooth onboarding
• Conduct onboarding training sessions (1-on-1 or group) to enable client teams to adopt HubSpot confidently and independently
• Document standard operating procedures and create customized training materials aligned with client workflows
• Support data migration tasks such as list imports and property mapping during client onboarding to maintain data integrity
• Serve as the primary day-to-day contact for assigned client accounts, managing relationships and expectations
• Run regular client check-ins and project update meetings to ensure alignment and progress toward goals
• Coordinate internally with technical and strategy teams to deliver integrated solutions that meet client objectives
• Manage multiple client projects independently while maintaining high-quality standards and timelines

Required competencies and certifications

• 1–3 years of experience executing digital marketing campaigns in agency or B2B settings
• Hands-on experience running at least two types of campaigns among email, social media, paid ads, or content marketing
• Native-level English communication skills, both written and verbal, with confidence in client presentations
• Ability to understand Mandarin to engage with Chinese-speaking stakeholders during client meetings
• Ability to work independently and manage multiple client projects simultaneously

Preferred competencies and qualifications

• HubSpot certifications in Marketing Hub, Inbound, CMS, or Sales Hub
• Prior agency experience or working with B2B clients
• Familiarity with CRM concepts such as contact lifecycle, deal stages, and lead scoring
• Basic knowledge of SEO, Google Analytics, or Meta Ads
• Experience using tools like Canva, Notion, and Loom for client training and documentation