Brand Marketing Specialist (Global Sportswear Brand)

Join a world-renowned consumer retail brand with a strong presence across Asia and beyond. You'll have the opportunity to work alongside experienced professionals, gain exposure to regional marketing and retail operations, and develop valuable skills in CRM, campaign execution, stakeholder management, and business operations.

Job Details:

• Contract Duration: 12 Months (Renewable depend on performance and business needs)

• Location: Bugis

• Working Days & Hours: Monday - Friday, 9AM - 6PM

Job Descriptions:

1. Brand Communications & Marketing

• Support the development and execution of brand and commercial concepts across key categories such as Running, Training, and Football.

• Execute integrated 360-degree marketing campaigns across owned, earned, and paid channels.

• Support social media, influencer marketing, brand activations, and community engagement initiatives.

• Assist with campaign reporting, performance tracking, and post-campaign analysis.

Influencer & Community Management

• Coordinate with influencers, creators, agencies, and partners to support campaign execution.

• Support product seeding, photoshoots, content creation, and community engagement activities.

• Assist in managing local brand communities and initiatives.

Membership & CRM Operations

• Support membership operations and communications.

• Assist with membership campaigns, customer engagement activities, and loyalty-related initiatives.

• Coordinate communications and stakeholder requests related to CRM activities.

Stakeholder & Agency Management

• Liaise with social media, creative, and marketing agencies.

• Coordinate with internal stakeholders including Retail, Wholesale, Finance, and Corporate Communications teams.

• Assist wholesale partners with brand communication toolkits and campaign materials.

Operations & Administrative Support

• Manage purchase orders, invoices, budget trackers, and campaign documentation.

• Support contract administration, voucher credit processing, and T&C updates.

• Coordinate brand partner store visits and marketing logistics.

• Support ad hoc projects and operational requirements.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Sports Management, or related disciplines.

• 2-3 years of experience in Brand Marketing, Marketing Communications, Category Marketing, Sports Marketing, or Consumer Marketing.

• Strong interest in sports, fitness, running, training, football, or sportswear/lifestyle brands.

• Experience supporting campaigns, activations, influencer marketing, events, or community engagement programs.

• Strong stakeholder management and communication skills.

• Highly organised with strong project coordination abilities.

• Proficient in Microsoft Excel and PowerPoint.

• Experience with purchase orders, invoices, budgets, and marketing operations is advantageous.

• Background in sports, sporting goods, fitness, retail, FMCG, lifestyle, fashion, or consumer brands would be preferred.

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