E-Commerce Specialist / Senior Executive

JobTitle: E-Commerce Specialist / Senior Executive (Kim’s Duet)

Department:

Marketing

Reports To:

Brand Lead

Brand Focus:

Kim’s Duet

Experience Level:

3–5 Years

Job Overview

We are looking for aproactive, commercially minded E-Commerce Specialist to join ourmarketing team at Kim Guan Guan, taking ownership of our consumer brand, Kim’sDuet.

Reporting directly to theBrand Lead, you will drive the online growth of Kim’s Duet across all D2C andmarketplace channels; managing day-to-day operations, financial settlements,and platform performance. Beyond digital storefronts, you will serve as anauthentic ambassador for Kim’s Duet. We are looking for someone with a genuine passionfor Singapore’s rich Nanyang coffee culture, who can translate brandheritage into digital campaigns and step in to support ground-level offlineevents and pop-up activations when required.

Key Responsibilities

1. Marketplace Operations& Channel Governance (Kim's Duet)

· Manage day-to-dayoperations across all key e-commerce platforms for Kim's Duet, including Shopee,TikTok Shop, Shopify, Lazada and RedMart.

· Drive commercialstrategy to fast-track Kim’s Duet online growth, taking calculated risksand adapting to the shifting platform landscapes.

· Oversee inventorymanagement, catalogue and listing optimisation, pricingstrategies, and order fulfilment processes.

· Handle end-to-end Fulfilledby Shopee (FBS) operations, including stock forecasting, inbound shipments,inventory reconciliation, and performance tracking.

· Monitor, improve, andmaintain high customer service response standards on all platform chatportals, ensuring customer inquiries, feedback, and post-purchase issues areresolved efficiently to boost store ratings and repeat purchases.

· Continuously monitorstore health metrics, penalty points, and performance benchmarks across Shopee,TikTok Shop, Lazada, and RedMart; proactively manage customer return/refunddisputes, order non-fulfilment rates (NFR), and late dispatch metrics to safeguardstore tiering and visibility

· Partner directly withModern Trade Sales Specialists to align Kim's Duet product listings,promotional mechanics, and pricing strategies, ensuring zero channel or productconflict with offline retail presence.

· Thrive in ambiguity,taking full ownership of outcomes while navigating fast-paced and evolvingcommercial priorities.

2. Campaign Strategy, BrandGrowth & Offline Activations

· Plan, set up, andexecute platform-specific Megaday campaigns (e.g., 9.9, 11.11, 12.12),payday sales, and category promotions across Shopee, TikTok Shop, Shopify,Lazada and RedMart.

· Champions the storyof Kim’s Duet, using a deep appreciation for Singapore's Nanyang coffeeheritage to craft culturally authentic listings, campaign messaging, andcustomer interactions.

· Monitor campaignbudgets, optimize store vouchers, and track ROI on platform ads. Maintain a highlevel of numerical fluency: analyse each channel’s P&L, manage pricingmechanic, track voucher burn rates, and make data-driven decisions that protectand grow profit margins.

· Actively support andrepresent Kim’s Duet at offline marketing events, pop-up activations, andtrade showcases as part of integrated brand campaigns.

3. Livestreaming &Affiliate Marketing

· Manage and coordinatelive commerce operations on TikTok Shop and Shopee Live.

· Build and managerelationships with e-commerce affiliates, creator networks, and key opinionconsumers (KOCs) to drive referral sales and brand awareness for Kim’s Duet.

4. Financial Reconciliation& Management Reporting

· Extract, analyse, andreconcile monthly settlement reports across all Kim's Duet e-commerceplatforms.

· Partner directly withthe Finance team to verify platform payout accuracy, track commissiondeductions, voucher burn rates, and service fees.

· Build and maintainregular management reports tracking key metrics (GMV, net revenue,platform margins, traffic, conversion rates, and ROI) to present channelprogress to leadership.

Requirements &Qualifications

· Education: Bachelor’s Degree orDiploma in Business, Marketing, E-Commerce, or a related discipline.

· Experience: 3 to 5 years ofhands-on experience managing multi-channel e-commerce stores (preferably withinFMCG, food & beverage, or consumer goods).

· Platform Expertise: Deep, practicalknowledge of Shopee Seller Centre (including FBS operations), TikTok ShopSeller Center, Lazada and RedMart Seller Center, and Shopify backendadministration

· Commercial &Channel Governance: Understanding of brand value preservation, pricingstrategy, and working with sales teams to avoid cross-channel productconflicts.

· Financial & DataLiteracy:Strong comfort with numbers, platform payout settlements, and store financialdata; proficient in Excel for financial reconciliation and reporting.

· Brand & CultureFit:Passionate about Singapore Nanyang coffee heritage; enthusiastic about growingthe Kim’s Duet brand online and adaptable enough to assist with offline pop-upsand events.

· Bonus Skill: Basic understandingor hands-on experience with Google Performance Marketing (Search,Performance Max, Display) is a strong advantage.

SoftSkills:

Strong cross-functional collaboration skills (working with Brand Lead, Finance,and Modern Trade teams), attention to detail, and a hands-on attitude