Intern - Digital Marketing Executive

The Digital Marketing Executive conceptualizes and maintains an overview of the marketing collaterals in the academy and provides guidance and support to the departments in their marketing campaigns, recruitment and corporate outreach activities.

ROLES AND RESPONSIBILITIES

· Conceptualizes and maintains an overview of the marketing collaterals in the academy.

· Plan, implement and monitor digital marketing campaigns across digital networks.

· Works with agencies and internal teams to develop and implement effective marketing content and campaigns and corporate outreach activities.

· Conducts market research and analysis to create marketing initiatives for promoting company’s brand and products.

· Design creatives e.g. social media visuals, eDMs and newsletters to increase brand awareness and promote sales of events and products.

· Manage social media platforms e.g. postings and reply management.

· Analyse and prepare reports on the outcomes of marketing campaigns.

· Providing technical set-up and support during recruitment events.

· Management of marketing campaigns for recruitment events.

· Providing Recruitment Marketing logistical support

· Creating and maintenance of recruitment marketing assets

· Take an active lead in design conceptualization and content styling

· Evaluate new media technologies such as blogs, CRM, video, webcasts, marketing automation, etc.

· Manage the creation of all marketing collateral and sales support tools and sales.

· Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows, and other campaigns to generate demand & sales leads.

· Maintain knowledge of marketing trends, developments, and best practices.

· Other ad-hoc tasks as assigned.

JOB REQUIREMENTS

• Recognized Diploma/Degree BA, Marketing, Marketing Communication or equivalent

• A minimum of 2 years working experience in marketing and communications, preferably in the Education Industry.

• Knowledge of design software

• In-depth knowledge of various social media platforms and website analytics.

• Team player who is independent, driven, and possesses a strong passion for learning.

• Excellent written and verbal communication skills.

• Excellent planning, organization, and interpersonal skills.

Strong organizational ability to prioritize to succeed in a fast-paced environment.