Executive, Social Media

About the role

The Social Media Executive will manage the Singapore Red Cross' (SRC) digital presence, with the planning, creation and execution of compelling content across social media platforms. The role will also focus on strengthening community engagement, supporting local campaigns and outreach initiatives, and ensuring SRC's brand remains relevant, impactful and connected.

Key responsibilities

• Develop and implement social media content calendars in line with campaign objectives, seasonal moments, and organisational priorities.

• Adapt and design visually appealing, on-brand graphics, videos and digital assets for social media.

• Own and manage SRC's social media platforms (Instagram, Facebook, TikTok, LinkedIn, X), including content scheduling, community engagement, and proactive responses.

• Monitor conversations, comments, and messages to build communities, strengthen relationships with audiences and manage reputation.

• Ideate, storyboard and produce trendy short-form video content (e.g. Reels, TikToks) and photojournalistic visuals that reflect current social trends.

• Assist in the execution of integrated marketing campaigns, contributing creative ideas, supporting materials, and coordination of assets.

• Track, analyze, and report on social media performance and campaign effectiveness, providing insights and recommendations to optimise engagement and reach.

• Liaise with external agencies, freelancers and creative partners to brief, review, and deliver high-quality content.

• Coordinate and engage volunteers to support social media and campaign-related activities.

About you

• Degree / Diploma in Marketing/Mass Communications/Business Administration or a related discipline

• At least 2 years of relevant experience working in Social Media Management, Content Creation or Digital Marketing

• Proficiency in design and editing software such as Adobe Creative Suite, Canva, Capcut, Premiere Pro

• Strong grasp of current social media platforms, trends, and analytics tools

• Creative thinker with an eye for visual storytelling and detail

• Strong communication, writing and project coordination skills

• Excellent written and spoken communications skills in both English and a 2nd language.

• Creative and proactive mindset with adaptability to fast-changing digital trends

• Strong interpersonal skills and ability to work both independently and in teams

• Analytical thinking with data-driven decision-making

About us

Singapore Red Cross Society is a humanitarian organisation dedicated to supporting communities through various social and health initiatives.