Product Marketing Associate

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.

Job Summary

As a Product Marketing Associate, you will drive growth and profitability of the Outdoor Lighting portfolio by translating market insights into strategies, managing product positioning and pricing, and leading product launches with cross-functional teams to meet customer needs and business goals.

Responsibilities

• Develop and execute product marketing strategies for the outdoor lighting portfolio using the 4Ps (Product, Price, Place, Promotion) to drive market growth.
• Collaborate with Segment Marketing to expand the public segment customer base.
• Manage the value ladder for each product category, clearly communicating portfolio benefits and messaging to target audiences.
• Lead product launch activities and Go-to-Market plans, coordinating with End-User Marketer, Channel Marketer, and MarCom teams to ensure successful execution.
• Implement product positioning strategies and adjust pricing based on competitive analysis and portfolio gap mapping.
• Oversee inventory management to prevent overstock while ensuring compliance with relevant regulations and standards.
• Collect and analyze market and customer insights to update and refine customer/persona journeys for targeted marketing.
• Support customer Net Promoter Score (NPS) analysis and develop action plans to improve customer satisfaction.
• Deliver product-related training to internal teams to enhance product knowledge and sales effectiveness.
• Maintain accurate records and documentation for all assigned marketing activities.
• Communicate clearly and collaborate effectively with colleagues across functions to foster teamwork.
• Adapt to shifting priorities and acquire new tools and processes to improve marketing operations.
• Assist with routine support tasks to ensure smooth day-to-day marketing operations.

Required competencies and certifications

• Minimum 2-3 years of experience in product marketing or commercial marketing roles involving customer insights, new product introduction, product portfolio management, pricing strategy, and cross-functional collaboration.
• Bachelor’s degree in Marketing, Business Administration, or related field with strong emphasis on digital marketing and market research.
• Master’s degree in a relevant field is an advantage.