Digital Advertising Specialist (Marketing)

About The Role

This role involves developing and executing advertising strategies across major platforms including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine.

You will manage advertising budgets, oversee campaign operations, and drive performance optimization in a fast-paced environment.

• 5 Work Days Per Week

• Relocate Near Tai Seng MRT in August 2026

• Medical Benefits Provided

• Entitled to Yearly Bonus & Performance Bonus

Key responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved

• Oversee day-to-day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring

• Conduct in-depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates

• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness

• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats

About You

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline

• Minimum 5 years of hands-on experience in advertising operations; experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage

• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel / Google Sheets and analytics tools

• Strong strategic thinking and results-oriented mindset, with the ability to manage multiple campaigns and projects in a fast-paced environment