Marketing Manager

Key Responsibilities

1. Brand Strategy & Campaign Management

• Develop and execute comprehensive marketing campaigns that elevate BUZUD’s market positioning as a trusted health technology and medical device brand.

• Translate business goals into creative, high-impact offline and direct-to-consumer marketing strategies.

• Maintain strict brand consistency across all visual assets, messaging channels, and consumer touchpoints.

2. Experiential Retail & Showroom Marketing

• Oversee the marketing and experiential layout of physical retail touchpoints (such as showroom spaces at Raffles Hospital and Novena Square 2) to maximize customer engagement and product trial conversion.

• Plan and execute in-store events, live health-monitoring demonstrations, and customer onboarding experiences.

• Collaborate with retail and pharmacy partners to optimize in-store merchandising and point-of-sale visibility.

3. Institutional Partnerships & B2B Engagement

• Forge and manage strategic collaborations with hospitals, medical institutions, nursing associations, and corporate wellness programs.

• Spearhead BUZUD's participation in major regional medical conventions, health festivals, and community wellness roadshows.

• Build strong relationships with key opinion leaders (KOLs), medical professionals, and health advocates to drive clinical credibility.

4. Public Relations (PR) & Community Relations

• Lead public relations initiatives, drafting press releases and securing media coverage in health publications, newspapers, and broadcast media.

• Direct organic social media engagement, lifestyle storytelling, and community-building initiatives across non-search social channels.

• Coordinate corporate social responsibility (CSR) initiatives and elderly care awareness campaigns that align with BUZUD's health-first ethos.

5. Team Leadership & Budget Management

• Lead, mentor, and inspire marketing team members and external creative agencies.

• Manage the marketing budget efficiently, allocating resources toward high-ROI experiential, PR, and partnership channels.

• Track campaign performance metrics, consumer feedback, and market trends to continuously refine marketing strategies.

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Experience: Minimum 5 years of marketing experience, preferably within medical devices, healthcare, wellness, or premium consumer tech retail.

• Skills:

  • Exceptional strategic thinking and project management abilities.

  • Strong background in experiential retail, event marketing, and PR.

  • Outstanding interpersonal, communication, and stakeholder management skills.

  • Deep understanding of consumer behavior within the health and wellness sector.