Lead Designer

Responsibilities

• Transform customer and market insights into design concepts, personas, journey maps, storyboards, system maps, user flows, wireframes, visual designs, and interactive prototypes.
• Apply user research findings and usability feedback to refine digital product experiences and improve design outcomes.
• Coordinate with product, engineering, business development, operations, and other cross-functional teams throughout the product development lifecycle.
• Present product vision, design rationale, and key trade-offs clearly through both verbal communication and visual storytelling.
• Work alongside engineering teams to support accurate implementation of designs and resolve design-related questions during development.
• Explore emerging technologies, industry trends, and leading design practices to identify opportunities for product innovation.
• Engage with industry partners and stakeholders to gather insights and shape product requirements.
• Adapt product experiences for different markets, platforms, and partner needs while maintaining design consistency.
• Create high-quality interaction and visual UI designs across digital products and experiences.
• Establish and evolve scalable design systems for new devices and platforms, while providing creative direction for selected marketing materials and guiding junior designers or freelancers.

Requirements

• Bachelor’s degree in Design, Interaction Design, Human-Computer Interaction, Digital Media, or a related field.
• Minimum 6–7 years of professional experience in UX/UI, Product Design, or Digital Design.
• Strong expertise in UR/UX processes, personas, user journeys, wireframing, prototyping, usability testing, interaction design, and development-ready design assets, with experience working in Agile environments.
• Proficiency with tools such as Figma, Sketch, Adobe Creative Suite, Zeplin, InVision, and Whimsical, along with a basic understanding of front-end development.
• Strong communication, stakeholder management, and people leadership skills, with proven experience collaborating closely with developers and multidisciplinary teams in a fast-paced or start-up environment.

Clarence Khoh
R1552376