Overseas Growth Marketing (Consumer AI)

About the Role

Our client is an AI-native technology startup headquartered in Singapore, building a next-generation consumer AI product designed for the global market. Founded by a seasoned serial entrepreneur with a strong track record in technology, the company is on a mission to transform how people capture, organise, and interact with their personal information through AI. This is an exciting opportunity to join a lean, high-ownership team at an early stage and directly shape the global growth trajectory of a cutting-edge consumer AI product. If you thrive on speed, craftsmanship, and building things that matter, this role offers real impact from day one.

Key Responsibilities

• Drive end-to-end user acquisition and growth strategy for a consumer AI product targeting global markets
• Design and execute structured growth experiments across multiple channels, including App Store Optimisation (ASO), paid acquisition, content marketing, and referral programmes
• Analyse user behaviour, conversion funnels, and retention metrics to surface actionable insights and continuously improve growth performance
• Partner closely with product and engineering teams to optimise the user journey across onboarding, activation, engagement, and subscription conversion
• Develop and implement localised growth strategies tailored to different international markets and audience segments
• Identify and evaluate emerging growth channels and partnership opportunities within the consumer AI landscape
• Own campaign performance reporting, translating data into clear recommendations for ongoing iteration and prioritisation

Requirements

• Proven experience in consumer growth marketing, performance marketing, product marketing, or growth strategy within the internet or technology sector
• Strong analytical mindset with a demonstrably data-driven approach to decision-making and experimentation
• Excellent written and verbal English communication skills, including content creation capability
• Prior experience supporting growth in overseas or global markets (is a bonus)
• Comfortable operating in a fast-paced, entrepreneurial startup environment with a high degree of ownership and self-direction

If you are passionate about technology and meet the above requirements, please don't hesitate to apply. Please note that only shortlisted candidates will be contacted. Appreciate your understanding. Data provided is for recruitment purposes only.

Dada Consultants Pte Ltd

Website:

www.dadaconsultants.com

EA License No.: 18S9037

Business Registration Number: 201735941W