Social Media Specialist

Company Overview

The American Center for Education (ACE) is registered with the Skills and Workforce Development Agency (SWDA), Singapore’s statutory board formed through the merger of SkillsFuture Singapore (SSG) and Workforce Singapore (WSG) under the Ministry of Manpower (MOM).

Established in 2007, ACE is a higher education institution committed to providing quality education and internationally recognised academic pathways. Since its establishment, ACE has collaborated with reputable universities in the United States to offer globally relevant programmes. Today, ACE’s principal university partner is the University at Albany, State University of New York (SUNY Albany), offering recognised top-up bachelor’s degree programmes that provide diploma graduates with a direct pathway to completing a U.S. university degree.

ACE offers Foundation, Diploma, Advanced Diploma, Higher Diploma, Postgraduate Diploma & Bachelor programmes with wide range of disciplines, including Hospitality Management, Information Technology Management, Business Administration, Logistics & Supply Chain Management, Digital Marketing, and Banking & Finance. These programmes are designed to equip students with the academic knowledge and practical skills required for further education and career advancement.

At ACE, we are committed to helping students develop the knowledge, professional competencies and confidence needed to succeed in today’s rapidly evolving global economy.

Job Summary

You will develop and execute digital marketing strategies to drive student recruitment, enhance brand awareness, and engage stakeholders across multiple platforms, producing compelling bilingual content and managing campaigns to optimize institutional outreach.

Responsibilities

• Develop and implement digital marketing and social media strategies to increase student recruitment, brand visibility, and stakeholder engagement
• Plan and manage a content calendar for platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, WeChat, and Xiaohongshu to ensure consistent messaging
• Create original content such as social media posts, campaign copy, articles, short-form videos, student stories, interviews, presentations, and promotional materials tailored to diverse audiences
• Produce, film, and edit short videos for social media campaigns, program promotions, student engagement, and institutional events
• Develop marketing content in English and Chinese to effectively communicate with local and international students, parents, and education partners, supporting diverse audience needs
• Manage and optimize paid and organic digital campaigns, including social media advertising, search engine marketing, website content, and email marketing to maximize reach and conversions
• Collaborate with Admissions, Academic, Student Services, and Management teams to ensure accuracy and consistency of program and institutional information
• Prepare monthly digital marketing reports and recommend data-driven improvements to enhance campaign effectiveness
• Support online and on-campus recruitment activities, webinars, open houses, education fairs, livestreams, and other institutional events to boost engagement
• Ensure all published materials comply with institutional brand guidelines, private education regulations, and personal data protection laws
• Maintain an organized digital library of photographs, videos, design files, campaign materials, and approved institutional content for easy access and use