Social Media Content Creator (Part-time)

What you'll do:

Content Planning & Creation

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok
• Source and shoot content onsite - capturing real moments, student experiences, and behind-the-scenes centre life

Trend Spotting & Adaptation

• Actively monitor trends across Instagram and TikTok
• Identify what's gaining traction and adapt it creatively to fit our brand and audience
• Propose fresh content ideas regularly and bring them to the team for collaborative review

Content Creation & Copywriting

• Write engaging, on-brand captions and copy for posts across all three platforms
• Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds
• Understand the structure behind high-performing content - what makes someone watch, read, and take action
• Shoot content onsite - capturing student moments, experiments, and centre life
• Edit short-form video content for Reels and TikTok using basic editing tools

Community Engagement

Respond to comments and DMs in a warm, professional, and timely manner
Build genuine connections with our online community - not just broadcasting, but conversing
Spot opportunities to turn followers into enquiries and enquiries into trial bookings

Must-Haves:

• You have hands-on experience in content creation - a portfolio, personal account, or past brand work that shows what you can do
• You understand what works on Instagram, Facebook, and TikTok -not just as a user, but as a creator
• You write naturally and engagingly - captions that feel human, not corporate
• You're a trend-spotter - you notice what's gaining momentum and know how to make it relevant to a brand
• You're collaborative - you're comfortable proposing ideas and taking direction in equal measure
• You're reliable and organised - a content calendar is only as good as the person maintaining it

Nice-to-Haves:

• Experience managing social media for a brand, school, or education-related account
• Basic video editing skills for Reels and TikTok content
  
  
  Please submit your application through this form: https://tally.so/r/44KbXd