Key Account Manager (FMCG) - General Trade

Channels: General Trade, Total E-commerce & Food Service

• Location: Pasir Panjang

• Salary: Up to $7,000 basic + transport allowance + handphone allowance + variable bonus

• Working Days: Monday to Friday, 8:30am to 5:30pm

• Industry: FMCG / Food & Beverage

Responsibilities

• Manage sales targets and growth plans for assigned accounts across General Trade, E-commerce and Food Service channels.

• Develop and execute joint business plans (JBPs) with key customers, covering pricing, promotions, product listings and distribution.

• General Trade: Manage wholesalers and traditional trade outlets, driving product distribution, market coverage and in-store execution.

• E-commerce: Manage online marketplaces such as Shopee, Lazada and Amazon, as well as quick-commerce and D2C partners. Drive content, search visibility, promotions and platform investments.

• Food Service: Develop accounts across caterers, restaurants, hotels and institutional customers, driving menu listings, new product adoption and sales volume.

• Plan and monitor trade spending, demand forecasts and promotional return on investment (ROI).

• Work closely with Supply Chain and the Head of Commercial to ensure product availability, pricing accuracy and timely promotion execution.

• Analyse sales performance, market share and competitor activities to identify business opportunities.

• Negotiate annual contracts and commercial terms to protect margins and strengthen customer relationships.

Requirements

• Diploma or Degree in Business, Marketing or a related discipline.

• At least 5 years of Key Account Management or sales experience in the FMCG, food or beverage industry.

• Experience in at least two of the following channels: General Trade, E-commerce and Food Service.

• Proven track record in achieving sales targets and negotiating with key customers.

• Strong commercial acumen, including trade terms, pricing, promotional ROI and P&L management.

• Proficient in Microsoft Excel and data analysis. Familiarity with e-commerce platform tools is an advantage.