Event Marketing Specialist (Higher Education)

Job Highlights

• Location: Robinson Road, Singapore CBD
• Salary: S$4,000 – S$6,000 per month
• Employment Type: Permanent, Full-Time
• Working Days: Monday to Friday
• Working Hours: Flexible, 9:30 AM – 6:30 PM or 10:00 AM – 7:00 PM
• Industry: Higher Education / Universities / Postgraduate Education

Responsibilities

• Develop and execute marketing campaigns to promote postgraduate and higher education programmes, creating persuasive promotional emails, LinkedIn posts, digital advertising copy and event registration content.

• Produce compelling content featuring academic programmes, student success stories, alumni achievements and faculty insights to engage prospective postgraduate students and working professionals.

• Support student recruitment, lead generation and conversion initiatives through targeted digital communications, educational events, alumni engagement and programme marketing campaigns.

• Collaborate with academic and internal marketing teams to translate complex programme information into engaging communications, manage content calendars and improve campaign messaging.

Skills/Experience Required

• Bachelor's Degree in Marketing, Communications, Business, English, Journalism or a related discipline.
• 4–5 years of relevant marketing communications, content marketing or digital campaign experience, preferably within universities, higher education institutions or postgraduate education providers.
• Strong copywriting and storytelling skills, with hands-on experience developing promotional emails, LinkedIn content, advertising copy and programme marketing materials.
• Good understanding of higher education marketing, prospective student engagement, student recruitment journeys and lead-generation strategies.
• Excellent communication, stakeholder management and organisational skills, with the ability to develop engaging content for professional and academic audiences.

Applicants who possess relevant experience for the above responsibilities are most welcome to apply. If you do not possess the above experience, your application will still be considered on individual merits and you may be contacted for other opportunities.

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Kuan Mei Yang

Registration Number: R24124509

EA License No: 06C2859 (MCI Career Services Pte Ltd)