Marketing Manager

Roles and Responsibilities

• Develop and implement marketing strategies to strengthen brand awareness, drive student recruitment, and achieve enrolment targets.

• Identify and establish strategic partnerships, corporate collaborations, sponsorships, and joint marketing initiatives to support business growth.

• Plan and manage digital marketing campaigns across social media, search engines, and other marketing channels.

• Oversee content creation, video production, live streaming, promotional materials, and corporate branding.

• Lead and manage the marketing team, ensuring effective campaign execution and achievement of departmental KPIs.

• Collaborate with Sales and Admissions teams to improve lead generation, conversion rates, and student enrolment.

• Manage marketing budgets, external agencies, vendors, and strategic partners.

• Analyse marketing performance, market trends, campaign ROI, and recommend strategies for continuous improvement.

• Represent the school at networking events, education fairs, corporate meetings, and industry engagements.

• Ensure all marketing materials, advertisements, and digital content comply with school policies, regulatory requirements, and EduTrust standards.

Minimum Qualifications

• Bachelor's Degree or Diploma in Marketing, Business, Communications, Digital Media, or a related discipline.

• Minimum 3–5 years of relevant marketing experience, preferably in a managerial or supervisory role.

• Proven experience in marketing strategy, digital campaigns, brand management, and business development.

• Strong ability to develop strategic partnerships, corporate collaborations, and business opportunities.

• Proficiency in social media marketing, content creation, digital advertising, and marketing analytics.

• Strong leadership, communication, negotiation, and project management skills.

• Experience in education marketing, student recruitment, and EduTrust requirements will be an advantage.

• Strategic, results-driven, creative, and capable of working independently.