SALES AND MARKETING MANAGER

A Sales and Marketing Manager develops and executes strategies to drive revenue, to promote products, generate leads, build customer relationships, and analyse market trends, with core duties including setting goals, managing budgets, creating campaigns, coaching staff, and ensuring alignment with overall business objectives.

Specific Responsibilities
1. Strategy & Planning: Design comprehensive sales and marketing plans, set budgets, forecast sales, and identify new market opportunities.

2. Marketing Execution: Develop and implement campaigns (digital, advertising, promotional), manage social media, and create marketing materials.

3. Sales Management: Oversee daily sales activities, track performance, and ensure consistent achievement of quotas.

4. Market Analysis: Research industry trends, competitor activities, and consumer needs to identify opportunities and improve product marketability.

5. Client Relations: Cultivate and maintain strong relationships with key clients and partners.

6. Performance Tracking: Analyze data, report on campaign effectiveness, and use insights to refine strategies.

Technical Skills and Competencies
1. Product Knowledge Skills

2. Market Research Skils

3. Communication and Interpersonal Skills

4. Negotiation Skills

5. Sales Forecasting Skills